Tuesday, 02 January 2024 12:17 GMT

Fleishmanhillard Hires Bibi Hilton To Lead UK Brand Impact


(MENAFN- PRovoke) LONDON - FleishmanHillard has hired communications industry leader Bibi Hilton as UK chair of brand impact and EMEA managing director of brand, as the agency continues to bolster its senior advisory team.

Hilton, who joined the agency on 1 September, will provide senior strategic counsel to clients and help shape the future direction of FleishmanHillard's brand business in the UK and across EMEA. She will also join the agency's global brand impact leadership team.

She joins from fellow Omnicom PR agency Golin Ketchum, where she was most recently chief client officer, overseeing six international markets and a network of affiliate partners. Hilton previously led Golin London as managing director.

Her appointment follows that of Lucy Kenyon-Jones, who joined FleishmanHillard as UK chair of corporate affairs from Teneo at the beginning of the month, as part of a wider strengthening of the agency's UK leadership team.

Hilton has also served as CEO of diversity and inclusion social enterprise Creative Access, and has held senior roles at MullenLowe and Interpublic Group. A former president of Women in PR, she has received the PRCA's Trailblazer Award

“FleishmanHillard has a clear ambition for the future, exceptional talent across its network and a strong reputation for helping clients navigate increasingly complex challenges,” said Hilton.“The opportunity to shape our brand impact offer, while working alongside colleagues and clients who are pushing the industry forward, was incredibly compelling.”

FleishmanHillard UK CEO Marshall Manson said Hilton had“an exceptional track record advising senior leaders and developing talent” and had consistently been at the forefront of agency transformation.

“As we continue to invest in our leadership team, strengthen our advisory capabilities and build for the future, Bibi's experience, ambition and perspective will be invaluable,” he added.

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