Tuesday, 02 January 2024 12:17 GMT

Weber Shandwick Veteran Charlotte Witte Joins Paritee As Partner


(MENAFN- PRovoke) STOCKHOLM-Paritee, parent company of Nordic powerhouse Geelmuyden Kiese and UK leader Brands2Life, has appointed former Weber Shandwick EMEA chief client and growth officer Charlotte Witte as partner, with a mandate to strengthen service and capability integration across the network.

Witte brings more than 20 years of agency and client leadership experience. Most recently, she served as chief client and growth officer EMEA at Weber Shandwick, following more than a decade in international and global leadership roles with the agency.

Earlier in her career, Witte was part of the leadership of Swedish agency Prime during its international expansion and subsequent acquisition by Weber Shandwick. Her experience spans client leadership, business and service development, transformation and connecting teams and capabilities across markets.

Based in Stockholm, Witte's initial focus will be on Paritee agency Geelmuyden Kiese's Swedish business, while working across all of Paritee's Nordic agencies to develop greater collaboration across capabilities and a more integrated service design.

"Charlotte brings a rare combination of entrepreneurial agency-building experience and international client leadership," said Jonas Palmqvist, CEO of Paritee (pictured with Witte). "She has developed integrated offerings and led complex client relationships across markets, while spending more than a decade working internationally to connect capabilities, teams and clients around growth.”

Says Witte,“Paritee represents a model that seeks to combine the entrepreneurial energy and closeness of strong local agencies with the reach and cohesive capabilities of an international platform, that is what attracts me.”

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