Adaye Partners with Clue and Noon Minutes to Widen Awareness Around Women's Hormonal Health in the GCC

(MENAFN- Jack Taylor PR) Adaye Partners with Clue and Noon Minutes to Widen Awareness Around Women's Hormonal Health in the GCC

Launched for PCOS Awareness Month, the free 90-day challenge pairs expert-led weekly education with three months of premium cycle tracking from Clue and access to Adaye’s organic feminine care through noon minutes

Dubai, UAE, 8 September 2026 — UAE homegrown feminine care brand, Adaye, has partnered with global femtech company, Clue, and regional on-demand retail platform, noon minutes, to provide PCOS/PMOS education and tools for tracking cycles and symptoms across the UAE and Saudi Arabia.

At the centre of the partnership is Adaye's free 90-day PCOS/PMOS Reset Challenge, launching in September for PCOS Awareness Month. The programme combines expert-informed education with cycle and symptom tracking provided by Clue in both English and Arabic, helping participants across the UAE and Saudi Arabia better understand their cycles, recognise patterns in their symptoms and have more informed conversations about their health. This turns individual experiences into a clearer three-month record they can draw on in future conversations with a healthcare professional.

"Tracking cycles and symptoms over time can help people build a clearer picture of their experiences and feel better prepared to discuss any concerns with a healthcare professional,” said Hugo Marshall, Commercial Director at Clue. “Through this partnership, more people across the UAE and Saudi Arabia will be able to access Clue in Arabic and English, alongside educational information developed with the regional context in mind.”

The campaign will also extend through noon minutes, where 10,000 customers across the Emirates and Saudi Arabia will be invited to participate.

Polycystic ovary syndrome (PCOS), recently renamed polyendocrine metabolic ovarian syndrome (PMOS), is one of the most common yet frequently undiagnosed hormonal conditions that impacts women during their reproductive years. While the World Health Organization estimates PCOS affects 10–13% of reproductive age, in the Gulf Arab states prevalence reaches 18.8%, and in Saudi Arabia up to 32%, making raising awareness of the condition in the region especially important.

The programme’s educational content was developed independently by Adaye with expert input from Dr. Jawaher Kadhem, ND, the first Khaleeji naturopathic doctor. Across three months, the content will be delivered weekly by email and across Adaye's social channels, inviting participants to learn how the cycle works, how PCOS/PMOS can present, symptoms worth discussing with a doctor, the diagnostic journey and habits that can support hormonal health.

"Women across the Gulf have greater access to health information than ever before, but there is still a need for trusted education that reflects the experiences and context of women in our region," said Dr. Jawaher Kadhem, ND. "As a Khaleeji practitioner, that's one of the reasons this programme with Adaye is so important to me. It brings a regional voice to the hormonal health conversation while giving women practical information to better understand their bodies and feel more confident speaking with healthcare professionals."

The PCOS/PMOS Reset Challenge is free to join and begins in September. Participants can register via the Adaye website and will receive details on accessing the programme and redeeming their complimentary Clue Plus membership.

The programme provides general health education and is not a substitute for medical advice, diagnosis or treatment.

MENAFN08092026007680017073ID1111633905