Young Brands Aim To Make Mark At Geneva Watch Days Fair

(MENAFN- Swissinfo) The Geneva Watch Days, which runs the whole week, brings together 71 watch brands, the majority of which are emerging labels. Select your language

Generated with artificial intelligence. Listening: Young brands aim to make mark at Geneva Watch Days fair This content was published on September 7, 2026 - 17:30 2 minutes Steve Roth, Raphaël Dubois, RTS

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For these companies seeking visibility, the event offers a relatively accessible entry point into the world of luxury, where the“Swiss Made” label remains an asset but doesn't guarantee success.

Young brands are flocking to Geneva: 60% of the brands present are less than 25 years old. Companies come seeking visibility, to meet clients and build networks, with an average investment of less than CHF50,000.

This sum is relatively modest for the sector.“If you go to a classic watch fair, you're looking at spending at least CHF300,000 to CHF400,000. And we're talking millions when it comes to major fairs,” said Jean-Christophe Babin, president of the Geneva Watch Days.

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