Vaseline Introduces Cloud Soft: A Light Moisturiser Made for Summer Skin

(MENAFN- wemakeitmumkin) There’s a certain kind of ‘skin fatigue’ you deal with during UAE’s extreme heat and your winter creams just don’t cut it. That’s where the all-new Vaseline Cloud Soft Light Moisturiser comes in. Designed for both face and body, it gives your skin the hydration it needs without the heavy, sticky feel of a traditional cream.
Vaseline reimagines skincare with Cloud Soft, expanding the masterbrand beyond its heritage in repair and moisturisation into a more sensorial, modern space. At the heart of the launch is a cloud-to-cream formula: a texture that feels airy and weightless on application, yet performs with the efficacy of a cream.
The result is a lightweight moisturiser that absorbs quickly, leaves no sticky residue, and is designed to work seamlessly as a face and body moisturiser, an important distinction as Vaseline strengthens its presence in facial skincare while staying true to the reliability it's known for on the body.
Summer often forces a trade-off: rich, strong creams that feel too heavy in the heat, or light lotions that don't hydrate long enough. Cloud Soft is designed to remove that compromise. Its airy, fast-absorbing, non-sticky texture sinks in instantly, making it easy to layer under makeup, SPF, or clothing without feeling greasy, while still delivering up to 100 hours of moisturisation.
This makes it equally suited to a morning face routine and a post-shower body application, reinforcing its role as a true face and body moisturiser for everyday use, whatever the season.
Cloud Soft's performance is backed by a formula enriched with ceramides and hyaluron. Ceramides help strengthen and support the skin barrier while locking in moisture, and hyaluron delivers instant hydration for a plumper, softer skin feel. Together, they support long-lasting hydration and non-sticky hydration in a single lightweight step, with the formula's 10x hydration benefit backed by a clinical study conducted in February 2025, measuring the reduction in visible skin dryness.
The outcome is skin that feels cloud-soft, comfortable and hydrated from face to body, without any of the heaviness typically associated with high-performance creams.
Vaseline Cloud Soft brings a distinctive proposition to the moisturiser category: a cloud-to-cream moisturiser that feels like nothing, but works like a cream. As a face and body moisturiser designed for warmer months, it lets skin breathe while staying visibly hydrated, soft, and plump, proving that lightweight and long-lasting hydration don't have to be mutually exclusive.

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