APAC News In Brief (September 7, 2026)

(MENAFN- PRovoke) APRW Adds Community-Focused Client Mandates

SINGAPORE - APRW has been appointed to lead publicity and media relations for Fashion For Cancer and Run For Inclusion 2026, while retaining the Singapore National Co-operative Federation for PR duties. The Singapore independent will support Fashion For Cancer on a pro bono basis, helping promote the annual charity fashion show, which has raised more than S$600,000 for the National Cancer Centre Singapore Cancer Fund since its inception. For Run For Inclusion, APRW will lead PR efforts to drive awareness and registrations for the inclusive sporting event, while its renewed SNCF remit spans strategic communications counsel, media relations, content development, event publicity, media monitoring and issues management.

bSIDE Names Jasmine Choo Partner And Head Of Experiential

SINGAPORE - bSIDE has appointed Jasmine Choo as partner and head of experiential, tasking the industry veteran with growing the agency's experiential offering. Choo brings more than 18 years of communications, events and experiential marketing experience and joins from Access Communications, where she led its culture and lifestyle portfolio alongside serving as head of events and experiences, working with brands including Chivas Regal, Leica, Onitsuka Tiger, Royal Salute and Samsonite.

Havas PLAY Wins MOCCONA Social & Creator Remit

SYDNEY - Havas PLAY has been appointed by Jacobs Douwe Egberts Australia to lead social strategy, influencer campaigns and community management for MOCCONA, expanding its existing relationship with the coffee brand. The agency, which expanded into Australia and New Zealand last November, will work across MOCCONA's core portfolio and new product campaigns throughout 2026, with a remit spanning social strategy, creator and influencer activity and always-on community management. Havas PLAY has already delivered two campaigns for the brand, including a campaign for its Cinnamon Scroll MOCCONA Mixes flavour using local creators to drive product trial.

Reputation Advisors International Adds Rantau+ Founder Janitha Sukumaran

KUALA LUMPUR - Reputation Advisors International has added Rantau+ founder Janitha Sukumaran to its global network of senior communications advisors. Sukumaran brings more than 35 years of experience spanning journalism, strategic communications, reputation management and crisis advisory, advising governments, multinational corporations, listed companies and purpose-driven organisations across Asia. She founded Malaysia-based Rantau+ in 1992 and has since developed the consultancy around what it describes as communications and narrative intelligence, combining communications, sustainability, data and AI. The appointment adds a Malaysian presence to RAI's network, which has members across 18 cities and 14 countries and specialises in reputation management, brand positioning, legal and regulatory communications and crisis counsel.

Think HQ Wins Melbourne Park Account

MELBOURNE - Think HQ has won Melbourne Park's creative services account following a competitive pitch, securing a 12-month retainer covering strategic and creative support across the live events precinct. The agency will lead always-on creative activity and develop two major seasonal sports campaigns building on Melbourne Park's“Where We Play” platform, with work focused on driving ticket sales, lead generation, attendance and engagement across venues including Rod Laver Arena, Margaret Court Arena, John Cain Arena, Kia Arena, AAMI Park and Centrepiece.

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