Tuesday, 02 January 2024 12:17 GMT

Edelman And Its Clients To Receive Four Global SABRE Awards


(MENAFN- PRovoke) CHICAGO-Independent agency giant Edelman will receive four Global SABRE Awards at our annual awards ceremony in Chicago next month, with Publicis-owned MSL taking home three. In all, 40 awards will be presented for the best campaigns from among our regional SABRE Awards competitions in North America, EMEA, Africa, MENAT, South Asia, the Asia-Pacific region, and Latin America.

The 40 winners are the best from among 6,000 total entries across all the regions where SABRE operates-making these campaigns the best of the best from around the world of public relations. There will be a countdown from number one to number 40 at the Global SABRE dinner in Chicago-part of our PRovoke Global Summit, where many of the winners will discuss their winning work.

In addition to Edelman and MSL, there will be two awards each for Burson (the Burson Group, which includes Axicom, will take home three), FleishmanHillard, and Weber Shandwick. In total, 28 different agencies from around the world will be recognized for their creative work.

While work led from the US will take home more trophies than any other country, with 10, the winners include campaigns from 20 markets. There are five winning campaigns from India and four from the UK, with other countries ranging from Australia to Austria, Canada to Columbia, and Nigeria to Norway.

The work ranges from consumer and influencer marketing work to corporate and public affairs, showcasing the immense variety of tools, tactics and technologies in use by modern public relations professionals across multiple channels and media.

“The volume of work we see from around the entire public relations world makes the SABRE Awards unique,” says Paul Holmes, founder of PRovoke Media.“And the industry leaders we recruit from agencies and corporate communications and marketing roles means that there is a thorough peer review process behind these selections.

“Out of thousands of entries in seven regional competitions, these 40 were the ones the judges raved about during our jury meetings, and PRovoke Media editors felt these were the best work in terms of strategy, creativity and-of course-a measurable real world impact.”

A list of the 40 winning campaigns can be found here. Tickets and tables to the awards dinner and Summit are on sale here.

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