Following National Advertising Division Challenge, DREO Voluntarily Discontinues Pedestal And Tower Fan Claims

(MENAFN- iCrowdNewsWire)

New York, NY – September 3, 2026 – Following a BBB National Programs' National Advertising Division challenge brought by VeSync US Corporation, d/b/a Levoit, DREO Incorporated voluntarily discontinued the challenged claims for its pedestal and tower fan products.

Levoit and DREO are competitors in the household fan market. Levoit challenged express and implied claims made by DREO regarding the noise levels, comparative performance, sleep benefits, and value of its pedestal and tower fan products.

During the proceeding, DREO informed the National Advertising Division (NAD) that it had made the business decision to permanently discontinue all challenged claims. Therefore, NAD will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, DREO stated it“agrees to comply with NAD's decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.

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