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Emirates NBD Marks Emirati Women's Day Through 'Banat Zayed' Campaign, Celebrating The Legacy And Future Of Emirati Women
(MENAFN- Mid-East Info) Dubai, UAE, September 2026: In celebration of Emirati Women's Day, Emirates NBD, a leading banking group in the Middle East, North Africa, Türkiye and South Asia (MENATSA) region, has launched a campaign under the unifying theme, 'Banat Zayed' (Daughters of Zayed), honouring the contributions of Emirati women within the bank and, more broadly, across all spheres of society.
Inspired by the legacy of the founding father of the UAE, the late Sheikh Zayed bin Sultan Al Nahyan, may God bless his soul, who championed the empowerment and pivotal role of women in building the nation, 'Banat Zayed' serves as an overarching narrative supporting Emirates NBD's internal and external celebrations, activations and community engagements. Central to the campaign is a heartfelt brand film that pays tribute to Emirati women through the eyes of family and society. The film highlights how the core values instilled by Sheikh Zayed bin Sultan Al Nahyan continue to inspire generations of women to lead, innovate, serve and excel across diverse roles, ranging from healthcare, artificial intelligence and diplomacy to sports, entrepreneurship and family life. Through this narrative, the film emphasises that every Emirati woman, in her own unique way, carries a lasting legacy of ambition, resilience and national pride as she actively builds the future of the UAE. As part of the campaign's key activations, Emirates NBD was also a major sponsor at the special Emirati Women's Day event hosted at Expo City Dubai on Thursday, 27 August 2026, titled 'Her Nation, Her Strength,' which brought together female Emirati leaders from a broad range of sectors, who shared powerful stories under the core theme of demonstrating resilience under pressure. Internally, Emirates NBD has been hosting a series of employee activations and events under the 'Banat Zayed' banner, celebrating Emirati women. This includes an exclusive staff event at the Bvlgari Resort Dubai, featuring Dr. Rafeaa Ghobash, founder of the Women's Museum. Key sessions will explore the historical journey of Emirati women, their growing impact on the global stage and mental health insights led by prominent experts. The event will also mark the official unveiling of the inaugural 'Pearl Awards,' designed to recognise and celebrate the contributions of outstanding Emirati women across the organisation. Beyond the celebrations, 'Banat Zayed' reflects Emirates NBD's commitment to developing UAE National female talent. From specialised career mobility and leadership paths to sponsored MBA scholarships, mentoring programmes and international rotation opportunities, these initiatives are designed to fast-track high-potential Emirati women into senior roles as the bank grows across new markets. Eman Abdulrazzaq, Group Chief Operating Officer and Group Chief Human Resources Officer at Emirates NBD, said:“'Banat Zayed' is more than a marketing campaign here at Emirates NBD; it's a living reminder that every Emirati woman has the opportunity and the trust to lead within our organisation, as we grow in the UAE and especially internationally. Whether through specialised career mobility and leadership paths, sponsored MBA scholarships or mentoring programmes, elevating Emirati women to the top of Emirates NBD isn't just about our bank's success; it's part of the legacy of the late Sheikh Zayed, may God bless his soul, envisioned for this nation. For any ambitious Emirati woman building her career, there's no better place to do it than here.” About Emirates NBD: Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENATSA (Middle East, North Africa, Türkiye and South Asia) region with a presence in 13 countries, serving over 25 million active customers. As at 30th June 2026, total assets were AED 1.3 trillion, (equivalent to approx. USD 354 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 1,425 branches and 4,948 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 6.1 billion. Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region. Emirates NBD demonstrates leadership in sustainability by becoming the first bank globally to publish an IFRS S1 and S2-aligned report along with assurance of financed emissions and through the landmark issuance of the world's first Sustainability-Linked Financing Sukuk by Emirates Islamic of USD 500 million fully aligned with ICMA guidelines. Emirates NBD continues to engage and support communities through its pioneering exchanger volunteer programme which completed 10 years in 2025 with over 160,000 hours contributed to social causes for over 1.1 million beneficiaries.
Inspired by the legacy of the founding father of the UAE, the late Sheikh Zayed bin Sultan Al Nahyan, may God bless his soul, who championed the empowerment and pivotal role of women in building the nation, 'Banat Zayed' serves as an overarching narrative supporting Emirates NBD's internal and external celebrations, activations and community engagements. Central to the campaign is a heartfelt brand film that pays tribute to Emirati women through the eyes of family and society. The film highlights how the core values instilled by Sheikh Zayed bin Sultan Al Nahyan continue to inspire generations of women to lead, innovate, serve and excel across diverse roles, ranging from healthcare, artificial intelligence and diplomacy to sports, entrepreneurship and family life. Through this narrative, the film emphasises that every Emirati woman, in her own unique way, carries a lasting legacy of ambition, resilience and national pride as she actively builds the future of the UAE. As part of the campaign's key activations, Emirates NBD was also a major sponsor at the special Emirati Women's Day event hosted at Expo City Dubai on Thursday, 27 August 2026, titled 'Her Nation, Her Strength,' which brought together female Emirati leaders from a broad range of sectors, who shared powerful stories under the core theme of demonstrating resilience under pressure. Internally, Emirates NBD has been hosting a series of employee activations and events under the 'Banat Zayed' banner, celebrating Emirati women. This includes an exclusive staff event at the Bvlgari Resort Dubai, featuring Dr. Rafeaa Ghobash, founder of the Women's Museum. Key sessions will explore the historical journey of Emirati women, their growing impact on the global stage and mental health insights led by prominent experts. The event will also mark the official unveiling of the inaugural 'Pearl Awards,' designed to recognise and celebrate the contributions of outstanding Emirati women across the organisation. Beyond the celebrations, 'Banat Zayed' reflects Emirates NBD's commitment to developing UAE National female talent. From specialised career mobility and leadership paths to sponsored MBA scholarships, mentoring programmes and international rotation opportunities, these initiatives are designed to fast-track high-potential Emirati women into senior roles as the bank grows across new markets. Eman Abdulrazzaq, Group Chief Operating Officer and Group Chief Human Resources Officer at Emirates NBD, said:“'Banat Zayed' is more than a marketing campaign here at Emirates NBD; it's a living reminder that every Emirati woman has the opportunity and the trust to lead within our organisation, as we grow in the UAE and especially internationally. Whether through specialised career mobility and leadership paths, sponsored MBA scholarships or mentoring programmes, elevating Emirati women to the top of Emirates NBD isn't just about our bank's success; it's part of the legacy of the late Sheikh Zayed, may God bless his soul, envisioned for this nation. For any ambitious Emirati woman building her career, there's no better place to do it than here.” About Emirates NBD: Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENATSA (Middle East, North Africa, Türkiye and South Asia) region with a presence in 13 countries, serving over 25 million active customers. As at 30th June 2026, total assets were AED 1.3 trillion, (equivalent to approx. USD 354 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 1,425 branches and 4,948 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 6.1 billion. Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region. Emirates NBD demonstrates leadership in sustainability by becoming the first bank globally to publish an IFRS S1 and S2-aligned report along with assurance of financed emissions and through the landmark issuance of the world's first Sustainability-Linked Financing Sukuk by Emirates Islamic of USD 500 million fully aligned with ICMA guidelines. Emirates NBD continues to engage and support communities through its pioneering exchanger volunteer programme which completed 10 years in 2025 with over 160,000 hours contributed to social causes for over 1.1 million beneficiaries.
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