Flat White Launches Togo, A New Coffee Experience Designed For Life In Motion

(MENAFN- Mid-East Info) The new concept at The Pearl – Qatar brings Flat White's coffee, design and hospitality into a faster, more convenient format Doha, Qatar – Flat White Specialty Coffee & Kitchen has announced the opening of ToGo, its new coffee experience created for people who want to enjoy quality coffee while continuing with their day. Opened on August 24th at The Pearl – Qatar, ToGo was developed around a simple idea: good coffee should fit naturally into everyday life. Whether guests are stopping by before work, heading to the gym, taking a walk or moving between plans, the concept offers a convenient way to bring Flat White along with them. ToGo adapts the complete Flat White offering to a faster pace while keeping quality coffee at its heart. Technology supports this journey through an open layout, a self-ordering kiosk, streamlined service flow and a dedicated collection point. Together, these elements create an intuitive transition from arrival to collection. The same consideration extends to the food offering. The Flat White Kitchen team has developed new items specifically for ToGo, with each one designed to be easy to carry and enjoy while pairing naturally with coffee. This gives guests a menu suited to everyday movement while retaining the quality associated with the wider Flat White experience. Coffee remains central to the concept. ToGo serves locally roasted coffee from Flat White's sister roastery, Honoroast, alongside selected coffees from international roasters. This combination allows guests to enjoy established local expertise while discovering coffees from around the world. These collaborations also give ToGo a wider purpose. By working with international roasters, Flat White aims to strengthen the connection between Qatar's growing specialty coffee scene and the global coffee community, while bringing new coffee discoveries to Doha. The physical space brings this approach to life. Warm wood and natural textures are balanced by stainless steel finishes, creating an environment that feels energetic and welcoming. Its packaging, uniforms, service flow and overall atmosphere give ToGo a distinct identity while maintaining a clear connection to Flat White. “ToGo reflects how coffee fits into people's everyday lives today,” said Maryam Al-Bader and Nasser Al-Naemi, Co-Founders of Flat White.“We created an experience that feels quick and intuitive while retaining the quality and care that define Flat White. It carries the complete Flat White experience into a format shaped around how people move through their day.” The opening represents the latest chapter in Flat White's evolution as a homegrown Qatari brand. As it celebrates its 10th anniversary, Flat White continues to explore new ways of becoming part of people's daily routines while staying rooted in quality coffee. Same soul. New rhythm. Opening Hours

Daily: 6:30 AM – 11:00 PM

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TikTok: @flatwhite About Flat White: Founded in Doha in 2016 by Nasser Al-Naemi and Maryam Al-Bader, Flat White is a homegrown coffee and lifestyle brand built on a commitment to quality coffee, quality food and creating spaces where people come together. Established as Qatar's first third-wave coffee shop, Flat White has grown into one of the country's most recognized café brands, operating ten locations across Qatar and earning a place among the World's 100 Best Coffee Shops. Today, Flat White can be found at The Pearl – Qatar, Al Hilal, The Gate Mall, Tawar Mall, Iconic 2022, Centro Mall, Education City, The Dome, Qatar Energy and Hamad International Airport. As the brand enters its next chapter and prepares for international expansion, it remains guided by the same values that have shaped it from the beginning: quality, community and a genuine love for great coffee and food.

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