HONOR BRINGS ITS ALPHA PLAN TO LIFE AT LEAP 2026 WITH THE WORLD's FIRST ROBOT PHONE AND RENEWED“DARE TO BE” BRAND DIRECTION

(MENAFN- Mid-East Info) Riyadh, Saudi Arabia– HONOR, a global leading AI
device ecosystem company, concluded its participation at LEAP 2026,
bringing its“ALPHA PLAN: From Vision to Reality” to life through the
world's first Robot Phone, advancements in robotics, cinematic imaging
and connected AI experiences. The participation also marked HONOR's
renewed“Dare to Be” brand direction reflecting its continued
transformation from a company predominantly known for smartphones into
a broader global AI device ecosystem company.

Commenting on the participation, Lei Kunming, CMO HONOR Middle East &
Africa said,“LEAP 2026 showed how HONOR's ALPHA PLAN is moving from
vision to reality. From the world's first Robot Phone and Robotics to
our connected ecosystem, we demonstrated how AI can work more
naturally around people.” He added“Our 'Dare to Be' direction gives
that transformation a stronger identity, with Saudi Arabia remaining
central to our growth in AI and digital innovation.”

Bringing the HONOR Booth Experience to Life

Visitors explored HONOR's expanding ecosystem through interactive
experiences spanning sports, gaming, smart office, learning and
everyday scenarios.

The booth demonstrated how smartphones, PCs, tablets, wearables and
other smart devices can work together to deliver more seamlessly,
across work, entertainment, sports and health, reflecting the ALPHA
PLAN's ambition to create a more intelligent, connected and
human-centric ecosystem around the user.

Introducing the World's First Robot Phone

At the centre of HONOR's showcase was the world's first Robot Phone, a
defining proof point of the ALPHA PLAN and a new category combining
AI, robotics and cinematic imaging.

Its integrated robotic gimbal can move, track subjects and respond to
its surroundings, enabling more intuitive and proactive content
creation. LEAP also marked the Robot Phone's reveal for the Middle
East and Africa, making the region the first overseas market to
experience the new category.

HONOR also highlighted its collaboration with ARRI, bringing more than
100 years of professional cinema and image science expertise together
with HONOR's AI and robotics capabilities to make cinematic content
creation more accessible to everyday users.

Advancing a Future Built on Human and AI Collaboration

Beyond the Robot Phone, HONOR showcased its ambitions in robotics
through HONOR Robotics D1, reinforcing its vision of a future shaped
not by humans competing against AI, but by humans working with AI to
achieve more. The company also explored the future of AI devices and
robotics through its LEAP keynote and panel discussions.

Entering a New“Dare to Be” Era

Reflecting this evolution, HONOR's renewed“Dare to Be” direction
reflects its evolution beyond individual devices towards an open AI
ecosystem connecting technologies, industries and lifestyles.
Supported by innovations including Agentic OS and AiMAGE, HONOR's
journey progresses from an intelligent phone to an intelligent
ecosystem and, ultimately, an intelligent world.

Driving Growth Across MEA:

HONOR entered LEAP with strong regional momentum. In H1 2026, the
company grew by 35% while the Middle East smartphone market declined
by 13%, making HONOR the only leading smartphone brand in the region
to grow and the second-largest smartphone brand in the Middle East.
This followed 73% year-on-year growth in Q1 2026.

Within this regional growth, Saudi Arabia remains a particularly
important market for HONOR, supporting the company's broader ambitions
across AI devices and its connected ecosystem.

Strengthening HONOR's AIoT Presence in Saudi Arabia

As part of this momentum, Saudi Arabia remains a strategic market for
HONOR and an important part of the ALPHA PLAN. The Kingdom is now
HONOR's number one tablet market by share, while its AIoT business has
grown by more than 500% and HONOR Earbuds Clip has surpassed 100,000
units sold locally.

Building on this strong foundation, HONOR continues to strengthen its
presence through retail, after-sales, local partnerships and deeper
engagement with the Kingdom's technology ecosystem.

About HONOR:

HONOR is a global leading AI device ecosystem company. It is committed
to revolutionizing human-to-device interactions to bridge the AI
ecosystem with all consumers in the agentic AI era and beyond. The
company endeavors to open industrial boundaries through open, seamless
collaboration to co-create a value-sharing ecosystem with industry
partners. With an innovative product portfolio spanning intelligent
phones, AI PCs, tablets, wearables and more, HONOR aims to empower
every human, enabling everyone to embrace the new intelligent world.

MENAFN03092026000070012082ID1111616703