This Emirati Women's Day, Piece of You Invites Women Across the UAE to Sketch Their Way to a Collection of Their Own

(MENAFN- Catch Communications) Some of the most meaningful stories start with a single sketch. This Emirati Women's Day, Piece of You, the UAE's personalised fine jewellery brand founded by Amreen Iqbal, is inviting women across the country to put pen to paper and design what comfort means to them, a campaign that carries all the way through to World Mental Health Day this October, when one woman's idea will become a real, wearable story.

Called "Design Comfort With Us," the initiative comes at a moment when conversations around Emirati women and mental wellbeing are growing louder, echoed nationally through initiatives like the UAE's free Al Ameen counselling service. Piece of You is channeling that same spirit into something women can hold in their hands: a sketch, a doodle, a moodboard, or simply an abstract idea of what comfort feels like to them. One entry will be chosen to become an actual Piece of You collection, named after the woman who designed it.

For founder Amreen Iqbal, sketching has always been personal. It's what she turns to when she needs to slow down, process a feeling, or simply reset, long before it became part of how she designs. That instinct is the whole reason behind the format: no polished portfolios required, no pressure to explain it perfectly in words. Just a woman, a page, and whatever comfort means to her that day.

"This Emirati Women's Day, we want to celebrate women by giving them the opportunity to design comfort with us," said Amreen Iqbal, Founder and Creative Director of Piece of You. "Sketching is something I've always turned to myself. I wanted to give women across the UAE that same space, to put what comfort feels like onto paper, and to see it carried forward into something real."

Launched on Emirati Women's Day, women across the UAE can submit their comfort-inspired designs through the end of the submission window in mid-September. A shortlist will then be opened up for the Piece of You community to vote on, before Amreen and her team choose the winning concept later that month.

The chosen design won't just be featured, it will become a full collection, named after its creator, launching on 10 October, World Mental Health Day. It's a fitting close to a story that begins with celebrating Emirati women and ends with a tribute to looking after ourselves.
"We are asking women to show us what comfort looks like, and we can't wait to see what comes through," added Amreen Iqbal. "Whoever's idea we choose, her story becomes part of Piece of You's story too."

Submissions opened on 28 August 2026 and close 14 September 2026, with the winning design revealed in late September, ahead of the collection's launch on 10 October 2026.

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