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Meta Expands Anti-Scam Measures in Poland Amid Government Pressure
(MENAFN) Meta introduces stronger measures in Poland to combat online fraud, including an upgraded artificial intelligence system and mandatory identity verification for financial-services advertisers targeting users in the country.
The enhanced AI technology is being deployed in Poland among the company’s first European markets. It is designed to detect fraudulent activity and identify accounts that impersonate celebrities, politicians, business leaders and other public figures before blocking them.
The company also plans to require every advertiser promoting financial services to Polish users to complete identity checks, with the new requirement expected to be fully implemented within several weeks.
The changes follow pressure from the Polish government over the spread of deceptive advertisements and deepfake material on Facebook and Instagram. Deputy Prime Minister and Digital Affairs Minister Krzysztof Gawkowski has called on the European Commission to impose a €250 million ($291 million) fine on Meta under the EU’s Digital Services Act.
Polish authorities accuse the technology company of failing to adequately prevent fraudulent advertising and manipulated content designed to mislead users and steal money.
Gawkowski bases his request partly on findings from tests carried out by CERT Polska, the country’s computer emergency response organization operated by the state research institute NASK.
The enhanced AI technology is being deployed in Poland among the company’s first European markets. It is designed to detect fraudulent activity and identify accounts that impersonate celebrities, politicians, business leaders and other public figures before blocking them.
The company also plans to require every advertiser promoting financial services to Polish users to complete identity checks, with the new requirement expected to be fully implemented within several weeks.
The changes follow pressure from the Polish government over the spread of deceptive advertisements and deepfake material on Facebook and Instagram. Deputy Prime Minister and Digital Affairs Minister Krzysztof Gawkowski has called on the European Commission to impose a €250 million ($291 million) fine on Meta under the EU’s Digital Services Act.
Polish authorities accuse the technology company of failing to adequately prevent fraudulent advertising and manipulated content designed to mislead users and steal money.
Gawkowski bases his request partly on findings from tests carried out by CERT Polska, the country’s computer emergency response organization operated by the state research institute NASK.
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