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Burson Hires NBC Correspondent As UK Crisis Lead
(MENAFN- PRovoke)
LONDON - Burson has appointed former NBC News foreign correspondent Meagan Fitzgerald as UK head of crisis and issues, strengthening its offer to clients navigating geopolitical uncertainty, fast-moving reputational threats and an increasingly fragmented media environment.
Fitzgerald (pictured) joins the WPP-owned agency after nearly two decades in broadcast journalism, most recently as a foreign correspondent for NBC News Worldwide. A twice Emmy-nominated journalist, she has reported from the front lines of major global events, including wars, geopolitical crises and political and economic developments.
In her new role, Fitzgerald will lead Burson UK's crisis and issues team, advising clients on anticipating risk, responding under pressure and communicating clearly when scrutiny is at its most intense.
“Clients are facing unrelenting pressure and continuous disruption, from geopolitical turbulence to a hyper-fragmented media landscape,” said Burson UK CEO Simon Redfern.“Meagan's considerable experience provides a unique perspective on how narratives form in real time and how brands can communicate effectively when the stakes are highest.
“This expertise will be invaluable in helping our clients build and protect their reputations in this new intelligence era.”
Redfern added that Fitzgerald's ability to distil complex issues into clear narratives across broadcast, digital and social platforms, along with her experience building high-performing teams, made her“the perfect fit” to lead the agency's crisis and issues practice.
Before becoming a foreign correspondent, Fitzgerald was an anchor and reporter at NBC-owned Washington DC station WRC-TV, where she led live coverage of breaking news and produced original reporting for broadcast and digital audiences. She began her career as an investigative reporter in Louisiana.
“Issues can become crises in minutes. I've seen it firsthand, reporting live as stories unfolded,” said Fitzgerald.“The strongest crisis counsel starts well before that moment - helping leaders anticipate risk, make sound decisions under pressure and communicate clearly when every word matters."
Fitzgerald (pictured) joins the WPP-owned agency after nearly two decades in broadcast journalism, most recently as a foreign correspondent for NBC News Worldwide. A twice Emmy-nominated journalist, she has reported from the front lines of major global events, including wars, geopolitical crises and political and economic developments.
In her new role, Fitzgerald will lead Burson UK's crisis and issues team, advising clients on anticipating risk, responding under pressure and communicating clearly when scrutiny is at its most intense.
“Clients are facing unrelenting pressure and continuous disruption, from geopolitical turbulence to a hyper-fragmented media landscape,” said Burson UK CEO Simon Redfern.“Meagan's considerable experience provides a unique perspective on how narratives form in real time and how brands can communicate effectively when the stakes are highest.
“This expertise will be invaluable in helping our clients build and protect their reputations in this new intelligence era.”
Redfern added that Fitzgerald's ability to distil complex issues into clear narratives across broadcast, digital and social platforms, along with her experience building high-performing teams, made her“the perfect fit” to lead the agency's crisis and issues practice.
Before becoming a foreign correspondent, Fitzgerald was an anchor and reporter at NBC-owned Washington DC station WRC-TV, where she led live coverage of breaking news and produced original reporting for broadcast and digital audiences. She began her career as an investigative reporter in Louisiana.
“Issues can become crises in minutes. I've seen it firsthand, reporting live as stories unfolded,” said Fitzgerald.“The strongest crisis counsel starts well before that moment - helping leaders anticipate risk, make sound decisions under pressure and communicate clearly when every word matters."
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