Wilsonart Brings Latest Collections, 2027 Product Previews To IWF Atlanta
The centerpiece of Wilsonart's presence was its recently launched commercial High Pressure Laminate (HPL) extension, which expanded the company's HPL offering with new options built for the performance and design demands of commercial spaces. The new collection was thoughtfully designed to bring clarity and cohesion to increasingly complex interiors. The 21 new designs spanned three distinct categories: 11 woodgrains, six linear patterns and four textile-inspired surfaces.
In a show-exclusive first, Wilsonart previewed a selection of Solid Surface designs launching in Q1 2027 that had not been shown anywhere else ahead of their official release. Available only at IWF Atlanta, the preview gave fabricators early access to upcoming Wilsonart innovations and offered a first look at the design trends and market opportunities expected to shape projects in 2027 and beyond.
Beyond its newest design introductions, Wilsonart showcased its expansive decorative surfacing and adhesive portfolio, highlighting one of the industry's broadest collections of coordinated HPL designs paired with matching TFL panels and edgebanding. Attendees experienced innovative no-repeat woodgrain and stone designs, modern Thinscape® Composite Tops and ultra-matte TracelessTM finishes. Together, these coordinated solutions demonstrated how Wilsonart empowers designers, fabricators and cabinet manufacturers to create seamlessly integrated interiors with virtually limitless design possibilities.
“IWF Atlanta brought the industry together to see what was next, and this year we brought more to the table than ever,” said Tymon Moore, Vice President of Sales for the U.S. and Canada at Wilsonart.“From the expansive launch of our commercial HPL designs to a first look at what's coming in 2027, we wanted attendees to leave our booth with a clear sense of where surface design is headed and how Wilsonart is leading that conversation.”
About Wilsonart
Founded in 1956, Wilsonart is a world-leading engineered surfaces company driven by a mission to create surfaces people love, with service they can count on, delivered by people who care. Our company is headquartered in Austin, Texas, USA, with operations in the Americas and Europe. We manufacture and distribute High Pressure Laminate (HPL), Coordinated Thermally Fused Laminate (TFL) and Edgeband, Adhesives, Compact Laminate, Composite Countertops, Quartz, Solid Surface, Epoxy, Waterproof Wall Panels, and other decorative engineered surfaces for use in the office, education, healthcare, hospitality, retail, and residential markets. Operating under the Wilsonart®, Arborite®, Bushboard, Durcon®, KML, Laminart®, MermaidTM, Polyrey®, Ralph Wilson®, Resopal®, Shore®, Technistone®, Thinscape® and WetwallTM brands, we continuously redefine decorative surfaces through award-winning design, performance, service and sustainability. For more information, visit wilsonart.com.
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