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We. Communications Promotes Charlie Baldwin To Head Of Intelligence
(MENAFN- PRovoke)
NEW YORK - We. Communications has promoted Charlie Baldwin to head of intelligence, expanding his remit to lead the agency's use of data, human intelligence and AI across its global business.
Baldwin, previously senior VP of insights and analytics, will focus on expanding intelligence systems aimed at helping clients identify emerging issues and changes affecting their businesses and industries. He will work across We.'s technology, consumer and health clients.
Baldwin will report to GiGi Downs, head of We. Studio. He will also work closely with Brian Keenan, who was recently named head of data and AI in APAC, to align intelligence strategy across regions.
Baldwin has played a key role in expanding We.'s intelligence capabilities beyond analytics and measurement to include reputation strategy and integrated communications planning. He also spearheaded the development of offerings including GEO Compass and Reputation Forecast.
Baldwin has 15 years of experience working in-house and at agencies. Before joining We., he led Weber Shandwick's performance analytics practice and worked in data science and analytics at Razorfish.
Baldwin, previously senior VP of insights and analytics, will focus on expanding intelligence systems aimed at helping clients identify emerging issues and changes affecting their businesses and industries. He will work across We.'s technology, consumer and health clients.
Baldwin will report to GiGi Downs, head of We. Studio. He will also work closely with Brian Keenan, who was recently named head of data and AI in APAC, to align intelligence strategy across regions.
Baldwin has played a key role in expanding We.'s intelligence capabilities beyond analytics and measurement to include reputation strategy and integrated communications planning. He also spearheaded the development of offerings including GEO Compass and Reputation Forecast.
Baldwin has 15 years of experience working in-house and at agencies. Before joining We., he led Weber Shandwick's performance analytics practice and worked in data science and analytics at Razorfish.
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