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Adfactors Acquires Stake In Creator Marketing Specialist WLDD
(MENAFN- PRovoke)
MUMBAI-Adfactors, which last month bought a majority stake in Australian corporate affairs firm SenateSHJ, has acquired a stake in WLDD, a content distribution and creator-led marketing company based in Bangalore.
Founded in 2018 by Arihant Jain, Jaidev Kesti and Vivekanand Kilari, WLDD has additional offices in Delhi and Mumbai, and more than 350 employees. It has created a branded content ecosystem built around internet culture, meme marketing and viral storytelling. The firm connects brands directly with digital creators, meme publishers and online communities and has strong connections with youth subcultures.
It works with leading brands such as Amazon, Coca-Cola, OpenAI, Spotify, Netflix, Tata Motors, Philips, Rapido, Tinder, Audible and more.
Says Madan Bahal (pictured), co-founder and managing director of Adfactors,“Reputation and influence are being reshaped by digital culture, creator communities and the speed at which narratives now travel. For communications consultancies, staying relevant requires investing in new capabilities at the intersection of media, markets, technology and earned influence.
“WLDD has built a distinctive and entrepreneurial platform for this new world, and we are excited to explore the synergies from this partnership.”
WLDD operates a proprietary platform, Solo, which connects brands with creators and enables campaign execution using AI, tech and human judgement. Meme'd helps transform brand content into highly shareable short-form formats, Crunchy Studios adds production capabilities across branded and digital-first content, while Imagined Studio functions as WLDD's end-to-end product and brand design studio
Nijay Nair, chief executive officer of Adfactors PR, who also leads the firm's M&A and global initiatives, will join WLDD's board.
Adfactors and Vikas Khemani, founder and CIO at Carnelian Asset Management & Advisors, have acquired a stake that succeeds WLDD's previous funding round in 2023, which was led by Negen Capital. The investment will enable WLDD to scale its technology, creator ecosystem, content platforms and brand solutions
Founded in 2018 by Arihant Jain, Jaidev Kesti and Vivekanand Kilari, WLDD has additional offices in Delhi and Mumbai, and more than 350 employees. It has created a branded content ecosystem built around internet culture, meme marketing and viral storytelling. The firm connects brands directly with digital creators, meme publishers and online communities and has strong connections with youth subcultures.
It works with leading brands such as Amazon, Coca-Cola, OpenAI, Spotify, Netflix, Tata Motors, Philips, Rapido, Tinder, Audible and more.
Says Madan Bahal (pictured), co-founder and managing director of Adfactors,“Reputation and influence are being reshaped by digital culture, creator communities and the speed at which narratives now travel. For communications consultancies, staying relevant requires investing in new capabilities at the intersection of media, markets, technology and earned influence.
“WLDD has built a distinctive and entrepreneurial platform for this new world, and we are excited to explore the synergies from this partnership.”
WLDD operates a proprietary platform, Solo, which connects brands with creators and enables campaign execution using AI, tech and human judgement. Meme'd helps transform brand content into highly shareable short-form formats, Crunchy Studios adds production capabilities across branded and digital-first content, while Imagined Studio functions as WLDD's end-to-end product and brand design studio
Nijay Nair, chief executive officer of Adfactors PR, who also leads the firm's M&A and global initiatives, will join WLDD's board.
Adfactors and Vikas Khemani, founder and CIO at Carnelian Asset Management & Advisors, have acquired a stake that succeeds WLDD's previous funding round in 2023, which was led by Negen Capital. The investment will enable WLDD to scale its technology, creator ecosystem, content platforms and brand solutions
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