40,000 Pounds Of Beer Vanishes In US: Company Offers Reward To Solve Mystery, Internet Reacts

(MENAFN- Live Mint) A truck carrying thousands of cans of Pabst Blue Ribbon beer disappears in California, and Pabst Brewing Company wants the internet to help find it.

The US-based brewer has taken to social media after thieves allegedly used false documentation to collect a shipment containing 40,000 pounds (18,144 kg) of beer from a distribution centre.

Police said the alleged thief arrived at an Anheuser-Busch distribution centre in Montclair on August 17, presented false documents and left with the shipment. The beer, valued at $25,000, was destined for San Diego.

Pabst announced the theft on Instagram with the message:“STOLEN - 40,000 lbs of beer.”

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The company then addressed whoever allegedly took the shipment, writing:“To the thief: we don't fault you for wanting to brag to your friends how much PBR you have, we just wish you obtained it the honourable way.”

Check out the viral post here:

Pabst Sets A Deadline And Offers A Reward

Rather than simply appeal for information, Pabst gave the alleged thief a deadline to bring the beer back.

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"Pabst is officially starting the clock now - you have exactly 18 days and 44 minutes to return our truckload of beer, no questions asked. Leading up to that time, we will be offering a reward to anyone who can help us solve this mystery."

The unusual appeal quickly attracted attention online, turning what began as a theft investigation into a viral social media moment.

KitKat And Users Join The Beer Heist Banter

Thousands of users responded to Pabst's post, with several joking about what happened to the missing shipment.

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Even the official KitKat account joined the conversation.

One user commented,“I know a thing or two about these kinds of things.”

Another wrote,“Don't worry we are on the lookout BURP”

A third user joked,“I don't have the truck but I'm pretty sure I've drunk 40K pounds of beer for the love of the game.”

Another claimed,“IT WAS ME. I HAVE IT IN CALIFORNIA. BUT HURRY FAST. I'VE ALMOST HALF WAY DRANK IT ALL,”

One more comment read,“IT WASN'T ME (party at my house tomorrow night 10:00pm),”

“Somebody's about to have a huge house party,” another user wrote.

“Me with a suspiciously beer truck shaped belly,” a user joked in the comment section.

“maybe it was batman that stole the truck so he could drink all the NAs so we'd never have to,” a user wrote.

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