Gulf AI Uptake Outpaces Measurable Returns Arabian Post
About 84 per cent of organisations in the Gulf Cooperation Council use AI in at least one business function, up from 62 per cent in 2023, according to a McKinsey survey conducted with the GCC Board Directors Institute. Yet only 11 per cent qualify as“value realisers”, meaning they have scaled AI and can attribute at least 5 per cent of earnings to the technology.
The findings show that adoption alone is proving a poor measure of AI maturity. Only 31 per cent of surveyed organisations said they had reached the stage where AI was being scaled or fully deployed across the enterprise, leaving more than two-thirds still short of broad operational use.
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