Non-Alcoholic Beverages Market Outlook 2026-2031 - Rising Health And Wellness Demand Drives Growth
Dublin, Aug. 27, 2026 (GLOBE NEWSWIRE) -- The "Non-alcoholic Beverages - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)" has been added to ResearchAndMarkets.com's offering.
Global Non-Alcoholic Beverages Market to Reach USD 1.69 Trillion by 2031 as Demand for Functional and Low-Sugar Drinks Accelerates
The global non-alcoholic beverages market is expected to increase from USD 1.22 trillion in 2025 to USD 1.29 trillion in 2026 before reaching USD 1.69 trillion by 2031. The market is forecast to register a compound annual growth rate of 5.57% from 2026 to 2031, supported by rising health awareness, product innovation, urbanization and growing demand for convenient beverage options.
Functional and Fortified Beverages Move Into the Mainstream
Functional beverages continue to gain market share as consumers seek products associated with immunity, cognitive performance, hydration and digestive health. Manufacturers are responding by adding electrolytes, probiotics, adaptogens and other functional ingredients to bottled water, tea, energy drinks and related product categories. Consumers are also demonstrating a willingness to pay more for beverages with credible nutritional benefits.
Asia-Pacific is at the forefront of this transition. Sugar taxes, nutrition-labeling requirements and changing consumer preferences are encouraging manufacturers to introduce reduced-sugar and nutrient-dense products. Thailand's sugar-tax framework illustrates how fiscal policies are influencing beverage formulation and purchasing behavior. Regulatory clarity concerning plant-based milk labeling is also helping manufacturers develop products with more transparent nutrient disclosures.
Flavor and Ingredient Innovation Supports Market Differentiation
Flavor innovation remains a central strategy across the non-alcoholic beverages market, particularly in mature categories such as carbonated soft drinks and ready-to-drink tea. Brands are introducing exotic fruits, herbs, spices, botanical ingredients and hybrid flavor profiles to strengthen premium positioning and appeal to specific consumer preferences.
Seasonal editions and frequent flavor launches help manufacturers maintain brand relevance and encourage repeat purchases. In February 2025, Keurig Dr Pepper expanded its U.S. cold beverage portfolio with new flavors, including Dr Pepper Blackberry as a permanent addition. Regulatory changes are also accelerating reformulation, including the U.S. Food and Drug Administration's 2024 decision to revoke authorization for brominated vegetable oil in food products.
Sugar and Additive Concerns Reshape Product Development
Health concerns surrounding excessive sugar consumption, preservatives and chemical additives are creating formulation challenges for beverage companies. Governments are expanding sugar taxes, marketing restrictions and ingredient reviews as obesity and other non-communicable diseases become more prevalent.
Manufacturers are increasingly using natural sweeteners and functional ingredients to improve nutritional profiles. However, these alternatives can raise production costs and affect flavor, making taste optimization essential to consumer acceptance. Social media scrutiny has also increased reputational risk for brands associated with controversial ingredients or unclear health claims.
Additional market growth factors include the influence of social media and celebrity endorsements, expanding fitness culture and higher participation in sports. At the same time, elevated production costs may constrain the growth of premium non-alcoholic beverages.
Carbonated Soft Drinks Lead While Plant-Based Milk Expands
Carbonated soft drinks accounted for 33.10% of the global non-alcoholic beverages market in 2025. Although the category remains dominant, conventional products face pressure from demand for low-sugar and functional alternatives. Beverage brands are responding with reformulated recipes, new flavors and healthier positioning.
Energy drinks continue to benefit from bold flavors, performance-oriented claims and premium branding. Bottled water remains resilient, supported by premium products and functional varieties containing electrolytes or alkaline formulations. Juice demand faces pressure from concerns about sugar content and growing consumer preference for whole fruit.
Plant-based milk is projected to expand at a 5.95% CAGR through 2031. Growth is being driven by lactose intolerance, sustainability awareness and improvements in taste and nutrition. Oat-, almond- and other plant-based beverages are gaining visibility alongside ready-to-drink tea and coffee, which are benefiting from younger consumers' preference for convenience and caffeine.
Sustainable Beverage Packaging Gains Importance
PET and glass bottles collectively represented 71.55% of beverage packaging demand in 2025. PET remains widely used because of its low weight and cost efficiency, while glass is prominent in premium and health-oriented products due to its association with purity and product quality.
Aluminum cans are recording steady growth in energy drinks and carbonated beverages, supported by durability, branding flexibility and recyclability. Tetra Pak is forecast to be the fastest-growing packaging format, advancing at a 5.74% CAGR. Its ability to support ambient storage can reduce cold-chain dependence, logistics expenses and environmental impact.
Asia-Pacific Emerges as the Fastest-Growing Regional Market
North America held 26.20% of the non-alcoholic beverages market in 2025, supported by high per-capita spending and strong adoption of free-from, functional and plant-based products. E-commerce, curbside pickup, mobile loyalty programs and established cold-chain infrastructure are strengthening sales of ready-to-drink coffee and dairy alternatives.
Asia-Pacific is projected to grow at a 7.02% CAGR, making it the principal regional growth engine through 2031. Urbanization and rising disposable incomes are shifting demand toward branded ready-to-drink beverages. China and India lead in volume, while Japan and South Korea are developing higher-value categories such as amino-acid sports drinks and functional lattes.
Europe combines a mature beverage market with strong regulatory and sustainability initiatives. Sugar-reduction targets are encouraging the use of alternative sweeteners, while refill stations and recyclable packaging are gaining attention. In South America, price sensitivity continues to support carbonated beverage multipacks, while younger urban consumers are showing growing interest in energy drinks positioned around focus, mood and performance.
Key Topics Covered
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Surge in demand for functional and fortified beverages
4.2.2 Product innovation in terms of flavor and ingredients
4.2.3 Strong influence of social media and celebrity endorsement
4.2.4 Growing fitness culture and sports participation rate
4.2.5 Rising health consciousness among consumers boosts demand.
4.2.6 Expansion of e-commerce platforms enhances product accessibility.
4.3 Market Restraints
4.3.1 Health concerns over excessive use of sugar and other chemical ingredients
4.3.2 Growing prominence of healthy and safe options
4.3.3 High production costs for premium non-alcoholic beverages
4.3.4 Limited shelf life of certain non-alcoholic products
4.4 Consumer Behaviour Analysis
4.5 Regulatory Outlook
4.6 Porter's Five Forces Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Buyers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitutes
4.6.5 Degree of Competition
5 MARKET SIZE AND GROWTH FORECASTS (VALUE/VOLUME)
5.1 By Product Type
5.1.1 Energy Drinks
5.1.2 Sports Drinks
5.1.3 Juices
5.1.4 Bottled Water
5.1.5 Carbonated Soft Drinks
5.1.6 RTD Tea and Coffee
5.1.7 Dairy Alternative Drinks
5.1.8 Dairy Based Beverages
5.1.9 Other Product Types
5.2 By Packaging Type
5.2.1 PET/Glass Bottles
5.2.2 Cans
5.2.3 Tetra Pack
5.2.4 Others
5.3 By Category
5.3.1 Conventional
5.3.2 Free-From
5.4 By Distribution Channel
5.4.1 On-Trade
5.4.2 Off-Trade
5.4.2.1 Supermarkets/Hypermarkets
5.4.2.2 Convenience/Grocery Stores
5.4.2.3 Online Retail Stores
5.4.2.4 Others Distribution Channel
5.5 By Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.1.4 Rest of North America
5.5.2 Europe
5.5.2.1 Germany
5.5.2.2 France
5.5.2.3 United Kingdom
5.5.2.4 Spain
5.5.2.5 Netherlands
5.5.2.6 Italy
5.5.2.7 Sweden
5.5.2.8 Norway
5.5.2.9 Russia
5.5.2.10 Rest of Europe
5.5.3 Asia-Pacific
5.5.3.1 China
5.5.3.2 India
5.5.3.3 Japan
5.5.3.4 Australia
5.5.3.5 South Korea
5.5.3.6 Vietnam
5.5.3.7 Indonesia
5.5.3.8 Rest of Asia-Pacific
5.5.4 South America
5.5.4.1 Brazil
5.5.4.2 Argentina
5.5.4.3 Chile
5.5.4.4 Rest of South America
5.5.5 Middle East and Africa
5.5.5.1 United Arab Emirates
5.5.5.2 Saudi Arabia
5.5.5.3 South Africa
5.5.5.4 Nigeria
5.5.5.5 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
6.4.1 The Coca-Cola Company
6.4.2 PepsiCo Inc.
6.4.3 Nestle S.A.
6.4.4 Danone S.A.
6.4.5 Keurig Dr Pepper Inc.
6.4.6 Monster Beverage Corp.
6.4.7 Red Bull GmbH
6.4.8 Parle Agro Pvt. Ltd.
6.4.9 AriZona Beverages USA
6.4.10 Carlsberg Group
6.4.11 Suntory Holdings Ltd.
6.4.12 National Beverage Corp.
6.4.13 Asahi Group Holdings
6.4.14 Heineken N.V.
6.4.15 Lyre's Spirit Co.
6.4.16 Hint Inc.
6.4.17 Talking Rain Beverage Co.
6.4.18 Celsius Holdings Inc.
6.4.19 Oatly Group AB
6.4.20 Ocean Spray Cranberries Inc.
7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
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