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Connected by design: How automotive leaders can support the region’s mobility ambitions
(MENAFN- Weber Shandwick) Saudi Arabia wants 15% of Riyadh's public vehicles autonomous by 2030. Dubai is targeting 25% of all trips. Reaching those targets will take more than new vehicles. It will take the connected infrastructure being built beneath them, something the whole industry is now racing to lay down. That infrastructure is already on the road: General Motors Africa and Middle East (GM) now have more than 76,000 connected vehicles across the region, a number that keeps growing.
Cars are no longer finished products at the point of purchase. They're platforms that keep getting smarter after you drive them home. In the first half of 2026 alone, GM delivered updates across four markets, Saudi Arabia, UAE, Kuwait, and Bahrain, ranging from cybersecurity hardening to software improvements, reaching more than 10,000 eligible vehicles without a single dealership visit. That's the difference between a car that ages and one that improves.
The latest layer is conversational: Google Gemini, Google’s generative AI assistant built to understand natural language and support more intuitive interactions, began rolling out in late June and will reach over 52,000 eligible vehicles across the GCC through the year, letting drivers ask, navigate, and personalize by voice while staying focused on the road.
Safety is the point, not a perk
In a region with some of the world's busiest roads and long cross-border drives, connectivity is fundamentally a safety story. OnStar delivers real-time diagnostics, proactive alerts, and bilingual live Advisors across the UAE, Saudi Arabia, Kuwait, and Bahrain.
The next step is hands-free driving. GM has now mapped 35,000+ kilometers with HD Mapping to bring Super Cruise, our hands-free driver-assistance system, to the region. Mapping is complete in Oman, Kuwait, Saudi Arabia, and Bahrain, with the UAE on track to finish later this year and a regional launch expected in early 2027. This isn't a concept; it's a dated commitment.
Convenience that travels with you
Drivers now expect digital access as the baseline, not a bonus. The myChevrolet, myGMC, and myCadillac app puts Extended Remote Start, Climate Control, Advanced Diagnostics, and EV charging tools in the driver's hand, in Arabic and English, all from a phone.
Why it matters
Smarter, safer mobility isn't just a technology story; it's a societal one, reshaping productivity, safety, and how cities grow. As governments across the GCC pursue ambitious mobility goals, the connected groundwork is already being laid, vehicle by vehicle, update by update. This kind of scale is possible because of the connected-vehicle foundation GM has built through OnStar over the past 30 years.
The vehicles of tomorrow start with the software in them today, and we're proud to play a role in helping the GCC advance its mobility ambitions.
By: Luis De La Cruz, Managing Director of Digital Services and Experiences, General Motors Africa and Middle East
Cars are no longer finished products at the point of purchase. They're platforms that keep getting smarter after you drive them home. In the first half of 2026 alone, GM delivered updates across four markets, Saudi Arabia, UAE, Kuwait, and Bahrain, ranging from cybersecurity hardening to software improvements, reaching more than 10,000 eligible vehicles without a single dealership visit. That's the difference between a car that ages and one that improves.
The latest layer is conversational: Google Gemini, Google’s generative AI assistant built to understand natural language and support more intuitive interactions, began rolling out in late June and will reach over 52,000 eligible vehicles across the GCC through the year, letting drivers ask, navigate, and personalize by voice while staying focused on the road.
Safety is the point, not a perk
In a region with some of the world's busiest roads and long cross-border drives, connectivity is fundamentally a safety story. OnStar delivers real-time diagnostics, proactive alerts, and bilingual live Advisors across the UAE, Saudi Arabia, Kuwait, and Bahrain.
The next step is hands-free driving. GM has now mapped 35,000+ kilometers with HD Mapping to bring Super Cruise, our hands-free driver-assistance system, to the region. Mapping is complete in Oman, Kuwait, Saudi Arabia, and Bahrain, with the UAE on track to finish later this year and a regional launch expected in early 2027. This isn't a concept; it's a dated commitment.
Convenience that travels with you
Drivers now expect digital access as the baseline, not a bonus. The myChevrolet, myGMC, and myCadillac app puts Extended Remote Start, Climate Control, Advanced Diagnostics, and EV charging tools in the driver's hand, in Arabic and English, all from a phone.
Why it matters
Smarter, safer mobility isn't just a technology story; it's a societal one, reshaping productivity, safety, and how cities grow. As governments across the GCC pursue ambitious mobility goals, the connected groundwork is already being laid, vehicle by vehicle, update by update. This kind of scale is possible because of the connected-vehicle foundation GM has built through OnStar over the past 30 years.
The vehicles of tomorrow start with the software in them today, and we're proud to play a role in helping the GCC advance its mobility ambitions.
By: Luis De La Cruz, Managing Director of Digital Services and Experiences, General Motors Africa and Middle East
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