The LYCRA Company Reimagines The Trade Show Experience At Intertextile
“The apparel industry is built on creativity, and great ideas emerge when people with different perspectives come together,” said Jason Wang, vice president, Asia, The LYCRA Company.“This year, we wanted to create an environment that sparks curiosity, encourages new thinking, and showcases what's possible when innovation moves beyond individual products to become part of a broader experience. Intertextile provides an ideal setting to share that vision and inspire what's next for our industry.”
Across the pavilion, LYCRA®, COOLMAX®, and THERMOLITE® brand innovations are showcased through commercial apparel applications that demonstrate how performance, comfort, and sustainability can help address evolving consumer and industry needs.
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New for wovens, COOLMAX CloakFXTM fiber helps mask the appearance of sweat on fabric, delivers wet and dry fabric opacity, or anti-see-through performance, while also providing moisture management. Made with 100% recycled PET and certified under the Global Recycled Standard, it helps reduce reliance on virgin raw materials.
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LYCRA FiT400TM fiber for both wovens and knits is being previewed at Intertextile. The knits version has been refreshed and is now available in three performance tiers: Essential, Expanded, and Elevated, allowing brands to select the level of functionality and sustainability that best suits their needs. It also delivers non-spandex stretch and cooling benefits that last the life of the garment. The woven version creates fabrics that offer traditional aesthetics with durable, low-to-moderate mechanical stretch for all-day comfort.
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RENEWABLE LYCRA® fiber is made with 70% renewable content derived in part from field corn grown in the American Midwest. It delivers the same performance as traditional LYCRA® fiber while also supporting efforts to reduce garment carbon footprints.
Ebru Ozaydin, product category director, denim & ready-to-wear, The LYCRA Company, will present “Designed for Real Life: How Performance Wovens Are Reshaping the Everyday Wardrobe” on Wednesday, Aug. 26, at 10 a.m. China Standard Time at Stage H4.1-A149. The session will explore COOLMAX CloakFXTM fiber and other innovations designed for workwear, performance fabrics, and everyday apparel applications.
Visitors can explore The LYCRA Company's Lifestyle District and pavilion at Hall 4.1-E56 throughout the Intertextile exhibition. Applications on display span performance apparel, workwear, denim, and everyday essentials, illustrating how ingredient-brand technologies are being translated into commercially relevant products that meet consumer needs.
About The LYCRA Company
The LYCRA Company is a leading global fiber and technology solutions provider to the apparel and personal care industries, committed to offering sustainable products made with renewable, pre- and post-consumer recycled ingredients that reduce waste and help set the stage for circularity. Headquartered in Wilmington, Delaware, United States, it owns the LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL® brands. The LYCRA Company adds value to its customers' products by offering unique innovations that meet the consumer's need for comfort and lasting performance. Learn more at thelycracompany.
LYCRA®, COOLMAX® and THERMOLITE® are trademarks of The LYCRA Company.
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