Account News In Brief (August 24, 2026)

CHICAGO - Zapwater Communications has been named US agency of record for the Beverly Hills Conference & Visitors Bureau. The agency will handle domestic PR, influencer marketing and travel trade media engagement, as well as support marketing aimed at the meetings and incentives sector. The work also will support Beverly Hills as the Los Angeles region prepares for the 2028 Summer Olympic and Paralympic Games.

TORONTO - Proof Strategies has added seven clients across business, academia, nonprofit and government sectors. The new accounts are Contura Orthopedics, Fortis, Grain Farmers of Ontario, Heart & Stroke, Ontario Tech University, Steelcase and Trillium Gift of Life Network. The mandates span PR, marketing, public affairs and government relations.

NEW YORK - Go PR has expanded its travel and hospitality portfolio with a series of new assignments. The agency has added Andaz Turks & Caicos at Grace Bay and A'ila Resorts in the Caribbean and has been named agency of record for JW Marriott Detroit Water Square. GO PR also is working with the Petoskey Area Visitors Bureau and has added three boutique properties in New York state.

SIGNAL MOUNTAIN, TN - Wild Signal has added Travel Manitoba, Entrée Destinations and Lawfty to its client roster. The agency will provide Travel Manitoba with PR, community and generative engine optimization services; support Entrée Destinations with GEO strategy, content and earned media; and handle GEO strategy and PR for Lawfty. Wild Signal launched as a full-service agency in June.

NEW YORK - Scout Lab has been named agency of record for JoeyCo, a platform that connects older adults with younger people seeking affordable housing to create intergenerational households. The agency will lead consumer press and media strategy as JoeyCo expands.

NEW YORK - Primary Care Development Corporation has selected anat. as its PR agency of record. Anat. will work with the nonprofit's communications team on communications strategy, media relations, executive thought leadership, advocacy-related communications and social media. PCDC works to expand access to primary care through capital financing, consulting and advocacy.

SOUTHAMPTON, NY - Red PR has been tapped by Jenny's Barn, a Hamptons boutique founded by Jenny Lauren. The agency will work to build awareness for the business in the Hamptons before expanding its efforts nationally this fall.

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