Maslansky + Partners Names Keith Yazmir President
Yazmir, who has been with the firm for two decades, will lead growth initiatives and work to strengthen collaboration across Omnicom Public Relations and the broader Omnicom network. He has advised clients across pharmaceuticals, technology, travel and automotive and previously held in-house and agency communications and marketing roles.
The firm also named Katherine Hettrich and Amanda Kealey partners, strengthening its healthcare and life sciences leadership.
Hettrich has more than 20 years of healthcare experience, including roles at ZS Associates, Ogilvy and Publicis Healthcare. Kealey, a trained anthropologist, has more than 20 years of experience in insights, strategy and communications, including leadership roles at Hall & Partners, Brado and most recently Shapiro+Raj.
Maslansky + Partners also expanded the role of senior VP and head of research and innovation Jaime Hodges, who will lead its quantitative and synthetic research work, including its Chorus platform.
Catherine Farr has been promoted to executive VP. Farr, who is based in Washington and has been with the firm for 12 years, will continue to lead a team of language strategists while taking on additional responsibility for client relationships and the firm's language strategy work.
CEO Michael Maslansky said the leadership changes reflect the firm's focus on healthcare and research as areas for growth.
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