SINGER Recognized As Sri Lanka's Fastest Growing Brand And Most Valuable Retail (General) Brand By Brand Finance

(MENAFN- Colombo Gazette) SINGER has been recognized as Sri Lanka's Fastest Growing Brand and the Most Valuable Retail (General) Brand in Brand Finance's Sri Lanka's Top 100 Most Valuable Brands 2026.

Singer was ranked overall 14th up by 3 places, among Sri Lanka's Top 100 Most Valuable Brands, with a brand value of Rs. 13.888 billion and an AAA- brand rating. The recognition reflects the strong growth of the Singer brand and its continued relevance among Sri Lankan consumers.

Commenting on the achievement, Mahesh Wijewardene, Managing Director, Singer Group, said,“We are proud to receive this recognition from Brand Finance. Singer has been a part of Sri Lankan lives for generations, and this achievement reflects the trust our customers continue to place in us. Being recognized both as Sri Lanka's Fastest Growing Brand and the Most Valuable Retail (General) Brand is particularly significant as we continue to expand into new categories and strengthen our core business. Our focus remains on offering greater choice, better experiences and more value to our customers.”

Over its 149 year history, Singer has grown from a brand best known for sewing machines to one of Sri Lanka's most diversified consumer businesses. Today, the company operates across home appliances, consumer electronics, smartphones, light automobiles, agriculture, connectivity, renewable energy, manufacturing and financial solutions.

This expansion has been driven by changing customer needs and Singer's ability to identify new areas where its brand, islandwide reach and service capabilities can add value.

In recent years, Singer has entered several new categories, strategically aligned to complement Singer's established portfolio while allowing the company to serve a wider range of household and business needs.

At the same time, Singer has continued to strengthen the fundamentals that have built the brand over generations, an extensive retail network, a wide choice of products and leading international brands, islandwide accessibility and dependable after-sales service.

The company is also investing significantly in digital transformation to respond to the way customers now research, shop and interact with brands. This includes omnichannel retailing, AI driven customer engagement and greater use of data across marketing and customer experience.

While technology will play an increasingly important role, Singer's focus is to combine these capabilities with the personal service and human connection that customers have associated with the brand for generations.

Janmesh Antony, Marketing Director, Singer (Sri Lanka) PLC, said,“For us, staying relevant is not simply about entering new categories or adopting new technology. It is about understanding how the lives of our customers are changing and making sure Singer changes with them. Over the years, we have evolved from selling sewing machines to becoming part of many different aspects of a customer's life. But as we evolve, we also need to protect what has made Singer strong for nearly 150 years trust, accessibility, islandwide reach and dependable service. If we continue to listen to our customers, innovate around their needs and deliver a consistently good experience, I believe Singer will continue to remain relevant for generations to come.”

Brand Finance evaluates brands using a globally standardized methodology that considers factors including financial performance, brand strength and market recognition. The ranking provides an independent benchmark of the strength and value of brands within their respective markets.

The latest recognition reinforces Singer's position as one of Sri Lanka's leading retail brands and reflects the company's continued transformation beyond traditional retail. As customer needs and lifestyles continue to change, Singer will continue to explore new opportunities while strengthening its position as a trusted lifestyle solutions provider for Sri Lankan consumers.

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