New Swissness Rule Runs Into Widespread Opposition

(MENAFN- Swissinfo) A new regulation allows the Swiss cross to be used on goods manufactured abroad. According to two surveys, SMEs and voters are firmly opposed to the new regulation, the Swiss Trade Association told the media in Bern. This content was published on August 11, 2026 - 16:18 3 minutes Keystone-SDA

Deutsch de Neue Swissness-Regel stösst auf breite Ablehnung Original Read more: Neue Swissness-Regel stösst auf breite Able

Both business owners and voters fear that this will dilute the“Switzerland” brand and lead to a loss of consumer confidence. The Swiss Trade Association commissioned two surveys on this issue, it said on Tuesday.

The non-representative online survey was aimed at cantonal associations and received 289 responses. In parallel, the Demoscope Institute carried out a representative survey of 1,154 voters between mid-July and early August.

The results of both surveys painted a consistent picture. Almost 90% of the tradespeople and eligible voters surveyed believed that the Swiss cross should remain the exclusive right of domestic producers.

In the Demoscope survey, 60% of respondents stated that their confidence in the significance of the Swiss cross was diminishing as a result of the change in practice. Half of the business owners rated the new regulation as“very detrimental” to SMEs without overseas manufacturing.

More More Workplace What does 'Made in Switzerland' mean exactly?

This content was published on Apr 25, 2026 A case involving footwear manufacturer On has led to a loosening of the rules.

Read more: What does 'Made in Switzerland' mean exa

MENAFN11082026000210011054ID1111529213