European News In Brief (July 7, 2026)
(MENAFN- PRovoke)
PARIS-Hopscotch, the international communications group headquartered in France, has transformed its management committee into an executive committee comprising 11 members, responsible for defining the Hopscotch One strategy and overseeing its implementation. The executive committee brings together the three members of the executive board-Frédéric Bedin, Benoît Désveaux, and Pierre-Franck Moley-as well as management committee members Valérie Bonnement (EVP, business strategy), Marie de Beauregard (VP human resources & culture), and Juliette Crépin (VP finance & administration). It expands to include five new members, three of whom are VPs representing the group's strategic business lines: Charles-Antoine Colomb (PR), Carla de Oliveira (events), and Arthur Kannas (digital, creative & innovation). Two more VP represent the group's international operations: Raphaël Lachkar, global client solutions, and Sylvain Rouchy, global operations.
COPENHAGEN-Majken Nielsen (pictured) has joined Mastercard as senior vice president of marketing and communications for Northern Europe. She will be responsible for leading brand, PR and integrated marketing across the region and connecting global strategy with local impact. Previously, she was senior director of marketing for Northern Europe at Salesforce, having earlier led marketing in the Nordics. She has also held a variety of marketing roles at IBM.
HANOVER-Continental has realigned its corporate communications, merging the communications departments of the tires group sector and the overall Continental Group under the leadership of Vincent Charles. Henry Schniewind has assumed responsibility for external communications. He previously served as head of External Communications for the tires group sector.
PARIS-The Kingcom Group has launched Bloomline, its new dedicated lifestyle brand. Bloomline consolidates all of the group's lifestyle expertise, including influencer marketing, social media, brand content, and PR and will be led by Agathe Nicolle, founder of one of France's very first 360-degree influencer agencies. With the launch of Bloomline, the group streamlines its architecture around two strategic pillars: The Line focuses on the corporate and business arena, focusing on credibility, reputation management, and commercial drivers. Bloomline is dedicated to the brand experience
BUCHAREST - Romanian PR agency Rogalski Damaschin has completed a €100,000-Euro investment in an AI agent for crisis communication . Crisis Desk AI is the first AI agent launched by Rogalski Damaschin enhances human expertise by providing organizations with a rapid initial framework for analysis and decision-making in situations that may negatively impact their reputation. The launch follows the agency's decision in 2025 to create an internal task force designed to identify technologies and potential areas of application across its service portfolio.
HELSINKI-Defence and technology company Patria has established a new unit, CEO Office, headed by chief corporate affairs officer Petri Vihervuori, who also nominated as a member of the Patria Group management team, reporting to Patria's President and CEO Panu Routila. The new office will bring togeher group communications and governmental affairs functions, including EU and NATO relationships.
DÜSSELDORF-WPP has been awarded the consolidated global creative and production business for Henkel Consumer Brands, including Persil, Schwarzkopf and Syoss. According to a post on LinkedIn, WPP's Burson will be part of the integrated team serving the Henkel business. The new work follows the holding company's appointment last year to handle Henkel's consolidated media business.
PARIS-Ipsos, one of the world's leading market research and opinion polling companies, has appointed Alexandre Boissy as deputy chief executive officer, reporting to Jean Laurent Poitou, CEO. Boissy will be responsible for overseeing operations, the general secretariat, legal, corporate communications globally, as well as investor relations in coordination with the finance department. He brings over twenty years of executive experience within the Air France-KLM Group, most recently as executive vice president, corporate secretary.
COPENHAGEN-Majken Nielsen (pictured) has joined Mastercard as senior vice president of marketing and communications for Northern Europe. She will be responsible for leading brand, PR and integrated marketing across the region and connecting global strategy with local impact. Previously, she was senior director of marketing for Northern Europe at Salesforce, having earlier led marketing in the Nordics. She has also held a variety of marketing roles at IBM.
HANOVER-Continental has realigned its corporate communications, merging the communications departments of the tires group sector and the overall Continental Group under the leadership of Vincent Charles. Henry Schniewind has assumed responsibility for external communications. He previously served as head of External Communications for the tires group sector.
PARIS-The Kingcom Group has launched Bloomline, its new dedicated lifestyle brand. Bloomline consolidates all of the group's lifestyle expertise, including influencer marketing, social media, brand content, and PR and will be led by Agathe Nicolle, founder of one of France's very first 360-degree influencer agencies. With the launch of Bloomline, the group streamlines its architecture around two strategic pillars: The Line focuses on the corporate and business arena, focusing on credibility, reputation management, and commercial drivers. Bloomline is dedicated to the brand experience
BUCHAREST - Romanian PR agency Rogalski Damaschin has completed a €100,000-Euro investment in an AI agent for crisis communication . Crisis Desk AI is the first AI agent launched by Rogalski Damaschin enhances human expertise by providing organizations with a rapid initial framework for analysis and decision-making in situations that may negatively impact their reputation. The launch follows the agency's decision in 2025 to create an internal task force designed to identify technologies and potential areas of application across its service portfolio.
HELSINKI-Defence and technology company Patria has established a new unit, CEO Office, headed by chief corporate affairs officer Petri Vihervuori, who also nominated as a member of the Patria Group management team, reporting to Patria's President and CEO Panu Routila. The new office will bring togeher group communications and governmental affairs functions, including EU and NATO relationships.
DÜSSELDORF-WPP has been awarded the consolidated global creative and production business for Henkel Consumer Brands, including Persil, Schwarzkopf and Syoss. According to a post on LinkedIn, WPP's Burson will be part of the integrated team serving the Henkel business. The new work follows the holding company's appointment last year to handle Henkel's consolidated media business.
PARIS-Ipsos, one of the world's leading market research and opinion polling companies, has appointed Alexandre Boissy as deputy chief executive officer, reporting to Jean Laurent Poitou, CEO. Boissy will be responsible for overseeing operations, the general secretariat, legal, corporate communications globally, as well as investor relations in coordination with the finance department. He brings over twenty years of executive experience within the Air France-KLM Group, most recently as executive vice president, corporate secretary.
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