Jordan Industrial Estates Company To Launch Strategic Transformation Vision

Amman, June 14 (Petra) -- The Jordan Industrial Estates Company (JIEC) announced plans to soon launch its Strategic Transformation Vision, centered on transitioning from a traditional real estate developer into a developer of integrated ecosystems encompassing industrial development, tourism, and logistics services.

According to a company statement issued on Sunday, the vision was discussed during three days of joint meetings between the company's Board of Directors and executive management. The initiative is being described as the first step of its kind toward modernization and institutional transformation aimed at strengthening the position of Jordan's industrial estates at the local, regional, and international levels.

The meetings, attended by the board chairman, board members, executive management, and specialists in strategic and administrative development, reviewed the company's five-year strategy, implementation timetable, key performance indicators, risk management framework, and anticipated challenges.

Participants also discussed the company's promotional strategy, focusing on enhancing the marketing of investment opportunities, accelerating digital transformation, and strengthening its digital presence across local, regional, and international platforms.

The transformation vision comes amid continued growth across Jordan's industrial estates network, which now comprises nine industrial cities hosting around 1,000 industrial companies with investments exceeding JD3.5 billion and providing nearly 65,000 jobs.

Chairman Obaid Yassin said the planned transformation will pave the way for a strategic shift toward investment in multiple sectors, capitalizing on the progress achieved by Jordan's industrial cities. He noted that the move aims to generate sustainable returns, preserve and strengthen company resources, and increase capital expenditure on existing projects to enhance services provided to investors.

For his part, Director General Oday Obeidat said the transformation would promote a modern, comprehensive model for managing industrial cities and enable the company to oversee strategic sectors and invest in promising fields that meet the needs of a broad investor base in line with international best practices and Jordan's economic modernization vision.

He added that the executive management had presented the board with key implementation plans, including investment in human capital, development of specialized competencies, and adoption of leading international practices, all aimed at reinforcing the role of Jordan's industrial estates as a key pillar of the national economy.

//Petra// AF

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