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James Cronin
(MENAFN- The Conversation)
- Professor in Marketing and Consumer Culture Studies, Lancaster University
James Cronin is a Professor of Marketing and Consumer Culture Studies at the Department of Marketing at Lancaster University Management School. His research interests are in the sociological aspects of consumer behaviour, markets, and culture.
His research explores the problems that popular trends, markets, and marketing often conceal, and he has written extensively on how consumption intersects with ideology, fantasy, and community. He is also interested in issues that pertain to consumers' engagement with social media and the formation of online and virtual communities.
Experience- –present Professor, Lancaster University
Fellow of the Academy of Social Sciences
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