Kreab Enters The Middle East With Saudi Arabia Office

(MENAFN- PRovoke) RIYADH - Strategic communications firm Kreab has established a fully operational office in Riyadh, Kreab Saudi Arabia, and the firm's first regional office in the Middle East. As part of this expansion, Kreab has appointed Shurjil Syed as its new managing partner of Kreab Saudi Arabia and Theodor Swedjemark as chairman of Kreab Saudi Arabia.

The launch of Kreab Saudi Arabia is a long-term strategic investment in the Kingdom, aligned with the goals of Saudi Vision 2030. Established in close coordination with the priorities of the Ministry of Investment of Saudi Arabia (MISA), Kreab Saudi Arabia will serve as the firm's anchor for the broader Middle East region, supporting Saudi institutions, government partners, international investors, and organizations.

“Saudi Arabia is undergoing one of the most ambitious transformations anywhere in the world. Establishing Kreab's office in Riyadh is a clear expression of our long-term commitment to the Kingdom and confidence in Vision 2030 and beyond," said Peje Emilsson, founder and owner, Kreab Worldwide. "We look forward to contributing to the Kingdom's exciting transformation, collaborating with government, industry and organizations from Riyadh, the Middle East, and around the world. With Theodor and Shurjil along with our senior advisors, we will bring the full strength of our international network to clients in Saudi Arabia and the region.”

Kreab Saudi Arabia will offer the full breadth of Kreab's international portfolio, advising government entities, organizations, family conglomerates, and multinational companies operating in or entering the Saudi Arabian or Middle Eastern market.

The office will leverage Kreab's global network with dedicated teams in more than 30 countries across Europe, Latin America, North America, Asia, and Africa.

Based in Riyadh, Syed brings over 20 years of strategic communications and public affairs experience in Saudi Arabia across the energy, technology, engineering, consulting, and consumer goods industries in the government and private sectors, including with the Public Investment Fund (PIF). He will work closely with Kreab's global leadership and senior advisors to ensure that local clients are supported by integrated, on-the-ground expertise.

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