CCO Podcast: AJ Jones On The Growing Complexity Of The Sports Business

(MENAFN- PRovoke) The business of sports is becoming more complex, as teams and leagues navigate changing viewing habits, evolving fan expectations and growing demands from sponsors and partners. AJ Jones has a front-row seat to those challenges as chief strategic and corporate communications officer at Monumental Sports & Entertainment, whose portfolio includes the Washington Capitals, Wizards and Mystics, among other sports and entertainment properties.

In this episode of the PRovoke Media CCO Podcast, Jones and PRovoke Media's Diana Marszalek discusse the growing importance of direct fan engagement, what brands are looking for from sports partnerships today, and how sports organizations are adapting to changes in the way people consume sports and entertainment. He also shares his perspective on the rise of women's sports and how organizations are approaching reputation, brand alignment and risk management.

The conversation also explores the challenges of creating compelling fan experiences while ensuring fans can easily follow the teams they care about. As games are spread across a growing number of broadcast, cable and streaming services, Jones discusses what that means for teams, fans and the business of sports.

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