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SEHA's Corniche Fertility Centre Introduces AI-Powered Embryo Selection To Transform IVF Success
(MENAFN- Mid-East Info) Precision and consistency at the heart of a new era in fertility and reproductive services
Abu Dhabi, UAE, May 2026 – SEHA, a subsidiary of PureHealth, the largest healthcare group in the Middle East, has announced a new collaboration between SEHA's Corniche Fertility Centre and Vitrolife to implement Vitrolife's iDAScore AI solution through the EmbryoScope time-lapse system. This marks the first deployment of such technology within the PureHealth network, supporting enhanced embryo assessment and improved pregnancy outcomes. By utilising iDAScore, SEHA's Corniche Fertility Centre has enhanced objectivity, consistency, and precision in its selection of embryos, thereby developing automated systems based upon data. The iDAScore system utilises a vast amount of data from previously analysed embryos with known implantation success and clinical pregnancy outcomes, generating a score that ranks embryos from highest to lowest potential based on their complete sequential time-lapse image development. The advantages of this technology are multiple. For patients, it maximises the chances of achieving pregnancy while improving overall efficiency of care. For embryologists, it improves workflow as it eliminates the need for manual morphokinetic analysis, and for the centre as a whole, it provides consistent, high-quality objective evaluations. Importantly, it also reduces time to pregnancy by prioritising the most viable embryos in the first transfer cycle, minimising emotional stress and the need for repeated procedures. Dr. Zahraa Alyahyaee, Embryology Lab Manager at SEHA's Corniche Fertility Centre, said:“The single most critical decision in the embryology lab is selecting the embryo most likely to implant successfully. By combining our team's expertise with the power of AI, we can provide patients with a faster, more reliable and personalised pathway to parenthood. We are not simply adopting a new tool; we are embracing a new methodology.” By incorporating AI into fertility treatment protocols, SEHA's Corniche Fertility Centre demonstrates its dedication to remaining innovative and providing leadership in the field of personalised medicine. SEHA's Fertility Services continues to play a pioneering role in the UAE by offering patient access to the latest evidence-based technologies and helping set a new benchmark for embryology and IVF services. About PureHealth: PureHealth is the largest healthcare group in the Middle East with an ecosystem that challenges lifespans and reimagines health spans. With 110+ hospitals, 316+ clinics, multiple diagnostic centres, health insurance solutions, pharmacies, health tech, procurement, investments, and more, its groundbreaking innovations are at the forefront of healthcare. The company is on a mission to unlock time for humankind. By advancing the science of longevity, PureHealth is introducing the healthcare of the future from the United Arab Emirates to the rest of the world. PureHealth's network comprises:
Abu Dhabi, UAE, May 2026 – SEHA, a subsidiary of PureHealth, the largest healthcare group in the Middle East, has announced a new collaboration between SEHA's Corniche Fertility Centre and Vitrolife to implement Vitrolife's iDAScore AI solution through the EmbryoScope time-lapse system. This marks the first deployment of such technology within the PureHealth network, supporting enhanced embryo assessment and improved pregnancy outcomes. By utilising iDAScore, SEHA's Corniche Fertility Centre has enhanced objectivity, consistency, and precision in its selection of embryos, thereby developing automated systems based upon data. The iDAScore system utilises a vast amount of data from previously analysed embryos with known implantation success and clinical pregnancy outcomes, generating a score that ranks embryos from highest to lowest potential based on their complete sequential time-lapse image development. The advantages of this technology are multiple. For patients, it maximises the chances of achieving pregnancy while improving overall efficiency of care. For embryologists, it improves workflow as it eliminates the need for manual morphokinetic analysis, and for the centre as a whole, it provides consistent, high-quality objective evaluations. Importantly, it also reduces time to pregnancy by prioritising the most viable embryos in the first transfer cycle, minimising emotional stress and the need for repeated procedures. Dr. Zahraa Alyahyaee, Embryology Lab Manager at SEHA's Corniche Fertility Centre, said:“The single most critical decision in the embryology lab is selecting the embryo most likely to implant successfully. By combining our team's expertise with the power of AI, we can provide patients with a faster, more reliable and personalised pathway to parenthood. We are not simply adopting a new tool; we are embracing a new methodology.” By incorporating AI into fertility treatment protocols, SEHA's Corniche Fertility Centre demonstrates its dedication to remaining innovative and providing leadership in the field of personalised medicine. SEHA's Fertility Services continues to play a pioneering role in the UAE by offering patient access to the latest evidence-based technologies and helping set a new benchmark for embryology and IVF services. About PureHealth: PureHealth is the largest healthcare group in the Middle East with an ecosystem that challenges lifespans and reimagines health spans. With 110+ hospitals, 316+ clinics, multiple diagnostic centres, health insurance solutions, pharmacies, health tech, procurement, investments, and more, its groundbreaking innovations are at the forefront of healthcare. The company is on a mission to unlock time for humankind. By advancing the science of longevity, PureHealth is introducing the healthcare of the future from the United Arab Emirates to the rest of the world. PureHealth's network comprises:
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SEHA – One of the largest healthcare networks of hospitals and clinics in the UAE
SEHA CLINICS – Delivering comprehensive community-based healthcare services
Daman (The National Health Insurance Company) – The UAE's leading health insurer
The Medical Office – Overseeing Sheikh Khalifa Hospitals and healthcare facilities established under the initiatives of H.H. The President of the UAE
Rafed – The UAE's largest healthcare Group Purchasing Organisation
PureLab – Managing and operating the largest network of laboratories in the region
One Health – A network that provides end-to-end medical solutions to a base of over 300 healthcare service providers
The Life Corner – Abu Dhabi's first holistic pharmacy, serving the health and wellness establishment
Ardent Health Services – The fourth largest privately held acute care hospital operator in the US
Circle Health Group – The largest independent operators of hospitals in the UK
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Hellenic Healthcare Group (HHG) – the largest private healthcare provider in Greece and Cyprus
PureCS – A leading cloud and technology services provider, specialising in IT management and consulting solutions, cybersecurity, cloud services and AI information systems
Sheikh Shakhbout Medical City (SSMC) – The UAE's largest healthcare complex, delivering integrated complex care
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