Dubai-Based Northstar Insights Expands Into APAC With Senior Comms Advisor Hire

(MENAFN- PRovoke) DUBAI - Dubai-based risk and communications consultancy Northstar Insights has appointed Mark Jackson as its new senior advisor for strategic communications.

The appointment formally marks NorthStar's entry into the Asia-Pacific market and reinforces the firm's commitment to a model that places senior, experienced counsel rather than agency scale at the heart of client work.

Jackson brings more than 30 years of strategic communications experience advising some of the world's most recognised organisations on how to build, protect and reposition their reputations across international markets. Most recently the founder of Reputation Works in Hong Kong, his career spans senior leadership roles at BCW, Racepoint, Memac Ogilvy, Hill & Knowlton, Ketchum and Text 100 with particular depth across Asia-Pacific, the Middle East and Europe. His client work has spanned global names including Google, Microsoft, IBM, Huawei, Intel, American Express and Coca-Cola, across sectors as diverse as technology, sustainability, financial services and the built environment.

"Mark's appointment is a deliberate statement about what NorthStar is building in Asia-Pacific. The traditional agency model - layered, generalist and junior-led - is increasingly mismatched to a region where clients are navigating geopolitical complexity, regulatory divergence and reputational stakes that demand senior judgment from the first conversation," said Arth Malani, founder and CEO of NorthStar Insights. "Mark embodies exactly what we believe our APAC clients deserve: decades of communications expertise, deep regional fluency, and the ability to move between policy, sustainability, technology and corporate narrative without missing a beat."

"His arrival anchors our APAC build and gives our clients across MENA and Asia a single, integrated home for their most consequential mandates," he added. "I'm delighted to join Arth at NorthStar Insights, bringing nearly a decade's worth of experience in East and Southeast Asia to the team," said Jackson. "While my focus is on helping companies talk more effectively about sustainability, my wider understanding of sectors as diverse as technology and the built environment will help the team build a client base in what is one of the most dynamic economies anywhere in the world." The appointment is part of a broader strategic build at NorthStar one that has seen the firm's senior advisory network expand to include figures from Brunswick, Edelman, IFC, Bank of America, ADIB and Ogilvy, among others.

Jackson will work alongside NorthStar's distributed team across India, Japan, South Korea, the Philippines and Indonesia, with a focus on developing communications mandates along the MENA–APAC, Gulf–India and Southeast Asia corridors where capital flows and geopolitical repositioning are creating sustained demand for credible narrative-building.

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