Tuesday, 02 January 2024 12:17 GMT

Havas Acquires French Corporate Influence Firm Format


(MENAFN- PRovoke) PARIS-French holding company Havas has acquired Format, a corporate influence consultancy founded in 2021 by Thomas Khaski. Format will join forces with Havas Paris and will also join H/Advisors, the group's global strategic advisory communications network.

The deal is designed to strengthen Havas Paris' digital influence expertise by leveraging Format's agility and innovation, while expanding its strategic consulting and media relations offering to better serve scale-ups, SMEs and mid-sized companies. The deal will enable Forma to leverage the scale and creativity of a global network, as well as access broader expertise.

Format will retain its name, structure and operating model, preserving the entrepreneurial spirit and agility that drive its success. Its founder, Thomas Khaski, will remain CEO, and the agency will continue to operate autonomously.

According to Yannick Bolloré, chairman and CEO of Havas, the deal“strengthens our global capabilities in corporate influence communications, at a time of rapid transformation and convergence across communication channels.”

Adds Khaski,“Format was born from the belief that corporate communications must be reinvented in an era defined by a massive shift in information consumption towards social media and the rise of new opinion leaders. Joining Havas give us access to a broader playing field while preserving what defines our DNA.”

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