Elista Launches Snowstorm Series of High-Performance Air Coolers for the Summer Season

(MENAFN- Canvas Comm) New Delhi | March 19, 2026: Elista, one of India’s fastest-growing consumer electronics and home-appliance brands under the TeknoDome Group, today announced the launch of its new Snowstorm range of air coolers. The new lineup is designed to deliver powerful and energy-efficient cooling as India prepares for another intense summer season.
With temperatures across several regions regularly crossing °0°C during peak summer months, the demand for practical and energy-conscious cooling solutions continues to grow. Addressing this need, Eli’ta’s Snowstorm lineup combines powerful airflow, large water tank capacities and thoughtful convenience features to deliver effective cooling for homes, offices and semi-open spaces.
The new range includes four mo—els — Snowstorm 110, Snowstorm 90, Snowstorm 65 and Snowst—rm 50 — offering consumers multiple options depending on room size and cooling requirements.
Commenting on the launch, Pawan Kumar, CEO, Elista The Snowstorm series includes three desert coolers designed for larger spaces and one compact personal cooler for smaller rooms. The Snowstorm 110, Snowstorm 90 and Snowstorm 65 are engineered for high airflow and extended cooling cycles, making them suitable for large living spaces and commercial environments. The Snowstorm 50, on the other hand, is designed for personal cooling in bedrooms, study areas and small offices.
Across the lineup, the coolers feature three-side honeycomb cooling pads for improved cooling efficiency, powerful motors with strong air throw and inverter compatibility, ensuring uninterrupted cooling even during power outages. The models are also equipped with water level indicators, automatic vertical louvers for better air circulation, ice chambers for enhanced cooling and caster wheels for easy mobility, making them practical for everyday use.
As global energy concerns continue to grow and electricity costs remain a key consideration for households, consumers are becoming increasingly conscious about the energy consumption of home appliances. Modern cooling solutions are therefore expected to balance performance with efficiency. The Snowstorm range has been designed keeping this shift in mind, combining powerful airflow with responsible energy usage. The coolers feature efficient motor systems designed to optimize power consumption while maintaining strong cooling. All this reinforces Elista’s focus on delivering appliances that align with evolving consumer expectations around energy efficiency and sustainability.

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