Erin Lanuti Launches Lilypath After Leaving Omnicom Innovation Role

(MENAFN- PRovoke) NEW YORK - Erin Lanuti has launched two new ventures following her February departure from Omnicom's public relations group, where she served as chief innovation officer.

Lanuti is now co-founder and CEO of Lilypath and a principal at Vecrin. In a LinkedIn post announcing Lilypath, she said the company is focused on what she calls“Authority Intelligence,” aimed at helping professionals understand how artificial intelligence systems interpret their credibility and expertise.

“I've spent two decades helping Fortune 500 companies protect their brands,” she wrote.“As a Generative Engine Optimization pioneer, I've worked at the front lines of AI Search - learning how large language models decide what gets seen, trusted, and surfaced.”

She added that the venture is designed to address what she sees as a growing blind spot in the generative search era.

“AI is interpreting your professional authority before any human does. And most people have no idea what it concludes,” she wrote.“We're building Authority Intelligence- helping professionals understand, shape, and protect how AI interprets their careers.”

According to her LinkedIn bio, Lanuti served as chief innovation officer from 2019 to 2026, building and leading enterprise AI, data and innovation capabilities across a $3 billion portfolio spanning 25 agencies and 8,000 professionals. Her remit included developing AI search and generative engine optimization solutions and advising C-suites and boards on AI strategy.

Lanuti co-founded Lilypath with Todd Grossman and Daniel Nestle.

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