Mathieu Lajante

(MENAFN- The Conversation)

• Associate Professor in Marketing, Toronto Metropolitan University

Profile Articles Activity

Mathieu Lajante, PhD, is an Associate Professor of Marketing at the Ted Rogers School of Management, Toronto Metropolitan University, where he leads the emoLab-a research lab at the intersection of emotions, machines, and organizations. His research explores consumer neuroscience, AI-driven customer interactions, and algorithmic capitalism's societal impact, shaping academic and industry discussions on the future of marketing and service management.
Dr. Lajante has secured over $500,000 in research grants from agencies like SSHRC, driving innovative studies on empathy in service, AI credit scoring, and emotional contagion in human-robot interactions. His work is published in leading journals, including Computers in Human Behavior, the Journal of Retailing and Consumer Services, the Journal of Advertising Research, Frontiers in Psychology, and the Journal of Consumer Marketing. He frequently presents at premier conferences, including Advances in Consumer Research, Frontiers in Service, SERVSIG, and the Academy of Marketing Science (AMS). He has shaped public discourse through media outlets such as CBC/Radio-Canada and The Conversation.
Recognized for his research excellence and innovative teaching, Dr. Lajante has received several awards, including the TRSM Research Recognition Award and the Best Professor of the Year Award at Université Laval. He actively connects scholarship and practice, collaborating with policymakers, businesses, and the public on the evolving role of AI in marketing, service management, and digital economies.

Experience

• –present Assistant professor in marketing, Université Laval

Education

• 2013 Université de rennes 1, PhD in Administrative Sciences

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