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Apple Still World’s Most Valuable Brand in 2026
(MENAFN) Apple has cemented its position as the planet's most valuable brand in 2026, commanding an estimated brand value of $607.6 billion—up from last year's $574.5 billion—according to Brand Finance's Global 500 2026 report released Tuesday.
Microsoft secured second place with $565.3 billion, while Google claimed third with $433.1 billion. The previous year saw Microsoft valued at approximately $461.1 billion and Google at $413 billion.
Amazon ranked fourth among top-tier brands at $369.9 billion, trailed by semiconductor giant Nvidia at $184.3 billion, Chinese platform TikTok at $153.3 billion, American retail powerhouse Walmart at $141 billion, South Korea's Samsung at $119.2 billion, Facebook at $107 billion, and China's State Grid Corporation (SGCC) at $102.4 billion.
The ranking revealed American brands overwhelmingly dominated with 192 companies, followed by 68 Chinese enterprises, 33 Japanese, 33 French, 26 German, and 25 UK-based brands.
Muhterem Ilguner, Türkiye director at Brand Finance, told media that despite sluggish global economic expansion, Brand Finance data painted a contrasting scenario.
"The value of the world's 500 most valuable companies increased 10% compared to the previous year, totaling $10.4 trillion," he stated, emphasizing the world's 500 most valuable brands outpaced global economic growth of 3.2%, referencing UN data.
He highlighted that the US controlled 53.4% of total brands listed, while China held a 15% stake among the Global 500 2026, collectively worth $1.6 trillion.
Ilguner noted Germany captured a 5.6% share in this year's Global 500 valued at $580.2 billion, Japan held a 4.7% portion worth $490 billion, and France possessed a 4% segment worth $426.5 billion. Meanwhile, Argentina registered the smallest presence with one brand valued at $6 billion.
Banking emerged as the highest-ranking sector by brand value with 79 brands totaling $1.3 trillion—comprising 12.5% of the Global 500—followed by media with 25 brands worth $1.1 trillion, electronics with 17 brands worth $835.4 billion, internet and software with 11 brands worth $759.4 billion, and retail with 40 brands worth $707 billion.
The lowest valuation appeared in a mining and iron-steel brand worth $5.5 billion, he reported.
"The highest rise in brand value was seen in the UK-based fintech firm Revolut with a 239% surge year-on-year, while Tesla saw the largest decline with 35.8%," he added.
"Turkish firms did not make the cut this year, and the value gap between the most valuable Turkish brand and the brand at the bottom of this list (worth $5.2 billion) showed that it has been widening for the past 10 years," he observed.
"While other countries are enriching themselves through brands, Türkiye needs to prioritize branding," he concluded.
Microsoft secured second place with $565.3 billion, while Google claimed third with $433.1 billion. The previous year saw Microsoft valued at approximately $461.1 billion and Google at $413 billion.
Amazon ranked fourth among top-tier brands at $369.9 billion, trailed by semiconductor giant Nvidia at $184.3 billion, Chinese platform TikTok at $153.3 billion, American retail powerhouse Walmart at $141 billion, South Korea's Samsung at $119.2 billion, Facebook at $107 billion, and China's State Grid Corporation (SGCC) at $102.4 billion.
The ranking revealed American brands overwhelmingly dominated with 192 companies, followed by 68 Chinese enterprises, 33 Japanese, 33 French, 26 German, and 25 UK-based brands.
Muhterem Ilguner, Türkiye director at Brand Finance, told media that despite sluggish global economic expansion, Brand Finance data painted a contrasting scenario.
"The value of the world's 500 most valuable companies increased 10% compared to the previous year, totaling $10.4 trillion," he stated, emphasizing the world's 500 most valuable brands outpaced global economic growth of 3.2%, referencing UN data.
He highlighted that the US controlled 53.4% of total brands listed, while China held a 15% stake among the Global 500 2026, collectively worth $1.6 trillion.
Ilguner noted Germany captured a 5.6% share in this year's Global 500 valued at $580.2 billion, Japan held a 4.7% portion worth $490 billion, and France possessed a 4% segment worth $426.5 billion. Meanwhile, Argentina registered the smallest presence with one brand valued at $6 billion.
Banking emerged as the highest-ranking sector by brand value with 79 brands totaling $1.3 trillion—comprising 12.5% of the Global 500—followed by media with 25 brands worth $1.1 trillion, electronics with 17 brands worth $835.4 billion, internet and software with 11 brands worth $759.4 billion, and retail with 40 brands worth $707 billion.
The lowest valuation appeared in a mining and iron-steel brand worth $5.5 billion, he reported.
"The highest rise in brand value was seen in the UK-based fintech firm Revolut with a 239% surge year-on-year, while Tesla saw the largest decline with 35.8%," he added.
"Turkish firms did not make the cut this year, and the value gap between the most valuable Turkish brand and the brand at the bottom of this list (worth $5.2 billion) showed that it has been widening for the past 10 years," he observed.
"While other countries are enriching themselves through brands, Türkiye needs to prioritize branding," he concluded.
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