Anita Lifen Zhao
- Associate Professor of Marketing at the School of Management, Swansea University
Dr Anita Lifen Zhao is an Associate Professor of Marketing at the School of Management, Swansea University, the UK. She is a mixed-method researcher interested in consumerism and sustainable consumption in China and other emerging and developing markets. She also investigates the adoption and use of online financial services among young consumers and subsequent (unintended) consequences for these consumers. She has published her work in various journals, including the Journal of Business Research, the Journal of Marketing Management, the Journal of Macromarketing, the Journal of Consumer Behaviour, the Service Industries Journal, and the International Journal of Bank Marketing.
Experience- –present Associate Professor of Marketing at the School of Management, Swansea University
Legal Disclaimer:
MENAFN provides the
information “as is” without warranty of any kind. We do not accept
any responsibility or liability for the accuracy, content, images,
videos, licenses, completeness, legality, or reliability of the information
contained in this article. If you have any complaints or copyright
issues related to this article, kindly contact the provider above.
Comments
No comment