Arvid O. I. Hoffmann

(MENAFN- The Conversation)

• Professor of Marketing, University of Adelaide

Profile Articles Activity

I am a Professor of Marketing at the University of Adelaide Business School. My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I aim to better understand the interactions between capital and consumption markets. Specifically, I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. As a secondary research interest, I seek to better understand how individuals make (complex) financial decisions, such as those related to investment choices and retirement planning.

Experience

• 2017–present Full Professor, The University of Adelaide
• 2015–2016 Associate Professor, Maastricht University
• 2008–2015 Assistant Professor, Maastricht University

Education

• 2007 University of Groningen, the Netherlands, PhD
• 2003 University of Groningen, the Netherlands, MSc

Publications

• 2024 So, Sue Me... If You Can! How Legal Changes Diminishing Managers' Risk of Being Held Liable by Shareholders Affect Firms' Likelihood to Recall Products, Journal of Marketing
• 2021 Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity, Journal of Marketing
• 2019 Can Advertising Investments Counter the Detrimental Effect of Shareholder Complaints on Firm Value?, Journal of Marketing

Research Areas

• Marketing (1505)
• Finance (150201)

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