Arvid O. I. Hoffmann
- Professor of Marketing, University of Adelaide
I am a Professor of Marketing at the University of Adelaide Business School. My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I aim to better understand the interactions between capital and consumption markets. Specifically, I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. As a secondary research interest, I seek to better understand how individuals make (complex) financial decisions, such as those related to investment choices and retirement planning.
Experience- 2017–present Full Professor, The University of Adelaide 2015–2016 Associate Professor, Maastricht University 2008–2015 Assistant Professor, Maastricht University
- 2007 University of Groningen, the Netherlands, PhD 2003 University of Groningen, the Netherlands, MSc
- 2024 So, Sue Me... If You Can! How Legal Changes Diminishing Managers' Risk of Being Held Liable by Shareholders Affect Firms' Likelihood to Recall Products, Journal of Marketing 2021 Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity, Journal of Marketing 2019 Can Advertising Investments Counter the Detrimental Effect of Shareholder Complaints on Firm Value?, Journal of Marketing
- Marketing (1505) Finance (150201)
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