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Lorna Stevens
(MENAFN- The Conversation)
- Senior Lecturer (Associate Professor) in Strategic Marketing, University of Bath
I have worked as a marketing academic since 1994. Prior to that I worked in the book publishing industry. My research interests are gender issues and feminist perspectives in marketing and consumer behaviour. My work is inter-disciplinary in nature: marketing, consumer behaviour, consumer culture, media studies, cultural studies and women's studies. My latest publication is The Routledge Companion to Marketing and Feminism, just published by Routledge (on 25th February 2022).
Experience- –present Senior Lecturer (Associate Professor) in Strategic Marketing, University of Bath
- 2002 Ulster University, PhD in Marketing and Consumer Behaviour
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