Video Streaming Software Market Future Growth, Latest Technologies, Business Scenario, Key Segments And Forecast To 2029

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"IBM (US), Brightcove (US), Kaltura (US), Edgio (US), Vimeo (US), Agile Content (Spain), Haivision (Canada), Panopto (US), Enghouse (Canada), Akamai (US), Netgem Group (France), Dailymotion (France), Hive Streaming (Sweden), Blue Billywig (Netherlands), JW Player (US)."Video Streaming Software Market by Solutions (Video Analytics, Transcoding & Encoding), Streaming Type (Live Streaming, Video On-Demand Streaming), Mobile Devices, Monetization Model (Subscription-Based, Advertising-Based) - Global Forecast to 2029

The video streaming software market is projected to expand at a Compound Annual Growth Rate (CAGR) of 17.5%, from USD 13.3 billion by 2024 to USD 29.7 billion by 2029. The adoption of video streaming software is anticipated to be fueled over the forecast period by the growing demand for online video streaming and the accessibility of fast 5G internet.

North America and Europe are the two main suppliers in this industry. The top companies in the video streaming software industry include IBM, Brightcove, Kaltura, Edgio, and Vimeo. To improve their standing in the market, these companies have implemented a number of growth tactics. These include new product development initiatives to increase market presence, contracts, partnerships, mergers, and acquisitions, as well as product launches.

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By connected devices, the other devices segment will grow at the highest CAGR during the forecast period.

The other devices include voice-activated devices, home theatres, and in-car entertainment systems. Smart speakers and virtual assistants have streamlined the process of searching for and playing video content, offering hands-free convenience to users. In-car entertainment systems have transformed vehicles into mobile entertainment hubs, enabling passengers to enjoy streaming services during their commutes or road trips. Meanwhile, home theaters provide an immersive viewing experience, prompting streaming platforms to enhance their offerings with high-definition content and surround sound support. As these technologies become more integrated into everyday life, the demand for seamless and accessible video streaming software continues to rise, driving innovation and competition within the market.

By streaming type, the video-on-demand segment holds the largest market share during the forecast period.

Video-on-demand (VOD) streaming has revolutionized how people consume entertainment, becoming a cornerstone of the video streaming software market. With the proliferation of high-speed internet and the widespread adoption of smartphones and smart TVs, VOD platforms have experienced exponential growth. As per a survey by Wyzowl in 2023, 91% of businesses use video as a marketing tool. Major players in the VOD streaming landscape include Netflix, Amazon Prime Video, Disney+, Hulu, and HBO Max, among others. These platforms offer a vast library of content, ranging from movies and TV shows to documentaries and original programming, catering to diverse audience preferences.

Additionally, the convenience of VOD has spurred the growth of niche streaming services catering to specific interests such as anime, sports, or independent films, further expanding the market's reach. Moreover, technological advancements, including the development of streaming devices like Roku, Apple TV, and Chromecast, have made accessing VOD content effortless, contributing to its widespread adoption. As competition intensifies in the streaming landscape, providers invest heavily in original content production and personalized recommendations to enhance user engagement and retention.

By Region, Asia Pacific will grow at the highest CAGR during the forecast period.

The video streaming software market in Asia Pacific is expected to grow at the highest rate of all the regions due to the increasing enterprise workloads. Asia Pacific includes developed and developing economies, such as China, Japan, India, Australia, New Zealand, Malaysia, and the rest of Asia Pacific. The demand for online video streaming platforms is higher than in other regions, with Asia Pacific having the highest population. With a high population, the number of available mobile devices also increases, resulting in increased demand for streaming content. There is a vast scope for international and local streaming platform providers as the demand for content genres is diverse. The Asia Pacific region is a mix of developed and developing countries, making the entry of new players into the market quite possible. According to secondary data, the entertainment market in Asia-Pacific is expected to go from $1.23 trillion in 2023 to $1.55 trillion by 2028, with more demand for fast and easy communication, digital fun, and wireless connections.

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Unique Features in the Video Streaming Software Market

Modern streaming platforms automatically adjust video quality in real time based on the viewer's network conditions. This ensures smooth playback with minimal buffering by switching between multiple encoded renditions, giving end users the best possible experience whether they're on mobile 4G or a high-speed home fiber connection.

For live events, gaming, auctions, or interactive broadcasts, low-latency protocols and WebRTC-style delivery are essential. Solutions in this market optimize encoding, chunk sizes, and transport layers to reduce end-to-end delay to sub-second or a few-second ranges while preserving reliability.

Video platforms include large-scale transcoding pipelines that convert source files into many resolutions, bitrates, and codecs (AV1, H.265, H.264, VP9) for device compatibility and bandwidth efficiency. Advanced features include multi-pass encoding, GPU-accelerated transcodes, and per-title bitrate ladders to minimize storage and delivery costs.

Robust digital rights management (DRM), watermarking, tokenized access, and geo/IP restrictions are standard for premium content. These features let rights holders control playback, prevent unauthorized downloads or screen-capture abuse, and enforce licensing terms across devices and regions.

Major Highlights of the Video Streaming Software Market

The market continues to accelerate as consumers migrate from traditional broadcasting to OTT platforms and on-demand viewing. Growing smartphone adoption, affordable data plans, and the dominance of digital-first entertainment ecosystems have reshaped how content is produced, distributed, and consumed globally.

Live streaming has emerged as a central growth engine, driven by sports, gaming, events, education, and enterprise communication. Platforms are investing heavily in ultra-low latency delivery, interactive features, and scalable architectures to support millions of concurrent viewers.

With premium content and global distribution expanding, the demand for stronger DRM frameworks, forensic watermarking, and anti-piracy technologies has become a major market highlight. Providers are adopting multilayer security to protect intellectual property and meet regional compliance requirements.

The market is witnessing a shift toward diversified monetization-SVOD, AVOD, TVOD, and FAST channels. Server-side ad insertion, programmatic advertising, and tiered subscription models are enabling platforms to optimize ARPU and attract broader audience segments.

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Top Companies in the Video Streaming Software Market

Some of the key players operating in the Video Streaming Software Market are – IBM (US), Brightcove (US), Kaltura (US), Edgio (US), Vimeo (US), Agile Content (Spain), Haivision (Canada), Panopto (US), Enghouse (Canada), Akamai (US), Netgem Group (France), Dailymotion (France), Hive Streaming (Sweden), Blue Billywig (Netherlands), JW Player (US), Wowza (US), Vbrick (US), movingimage (Germany), Vidizmo (US), Kollective Technology (US), Dacast (US), MediaPlatform (US), CONTOUS TECH (US), Zixi (US), VIXY (Netherlands), uStudio (US), Vidyard (Canada), SproutVideo (US), Castr (Canada) and Muvi (US).

IBM

IBM is an American multinational technology company provides a comprehensive suite of cloud solutions, including IBM Cloud, a platform that offers IaaS, PaaS, and SaaS. IBM is renowned for its innovations in hybrid cloud solutions and AI, particularly through its IBM Cloud and Watson AI platforms. The acquisition of Red Hat has further strengthened its open-source and hybrid cloud capabilities.

BRIGHTCOVE

Brightcove Inc. is a technology company that operates as a cloud-based video services provider. Brightcove's intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and organizations to communicate with team members more powerfully. Brightcove offers products such as Video Cloud, Enterprise Video Suite, Video Marketing Suite, HTML5 Player, SSAI, Live Streaming, and Zencoder. It provides cloud-based services, development, integration, migration, and re-encoding services. The company serves media, e-commerce platforms, publishers, broadcasters, and enterprises. Brightcove serves diverse industries, including media and entertainment, sports, publishing, retail, e-commerce, education, enterprise, and government.

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