(MENAFN- Mid-East Info) Jashanmal Group's Cross Pen Writes History: Instrument of Choice for Lionel Messi's Inter Miami Contract

Dubai, UAE, November 19th 2025: Soccer legend Lionel Messi has signed a contract extension with Inter Miami CF through the 2028 season, marking the momentous occasion with the Classic Century Brushed Black PVD Ballpoint Pen, distributed by the Jashanmal Group. This historic moment represents a pivotal commitment in American soccer and celebrates the symbolic power of distinguished writing instruments in commemorating life's most significant achievements.

The carefully selected writing instrument, a symbol of achievement and precision, is a key product from Cross, a major international manufacturer of fine writing goods. In the Middle East region & in India, Cross is distributed by the Jashanmal Group, a name synonymous with bringing world-class brands to the region for over a century.

The Classic Century collection is backed by more than 175 years of American craftsmanship and innovation. The Brushed Black PVD finish combines contemporary aesthetics with exceptional durability. The collection is widely recognized as a symbol of sophistication, often chosen for significant milestones and as a gift of status, making it the perfect instrument for a signing of this magnitude.

As the regional distributor of Cross Pens, Jashanmal Group continues its proud tradition of bringing premium international brands to discerning customers throughout the Middle East and beyond. With a heritage spanning over a century, Jashanmal Group has established itself as a trusted name in retail excellence, representing some of the world's most prestigious brands across multiple categories.

“We are pleased to witness Cross Pens associated with such a defining moment in sports history. Lionel Messi's choice of the Cross Classic Century to formalize his contract extension demonstrates the universal appeal and recognition of quality craftsmanship,” said Shuja Jashanmal, Group CEO of Jashanmal Group.

“At Jashanmal Group, we are dedicated to bringing exceptional products that offer luxury and touch of elegance to celebrate life's most significant moments. This philosophy has guided Jashanmal Group for generations, establishing us as a curator of excellence, carefully selecting brands that represent the pinnacle of quality, innovation, and prestige,” he added.

For generations, Cross has been synonymous with quality, reliability, and American craftsmanship, values that align with Jashanmal's enduring legacy of curating exceptional brands for the region. This partnership reflects a shared commitment to excellence, with Cross pens chosen by world leaders, business executives, and now, one of soccer's greatest legends.

Patrons can explore the full range of the Cross Classic Century collection and more at Jashanmal stores or online at Jashanmal.

About Jashanmal Group

Founded in 1919 by Rao Sahib Jashanmal in Basra, Iraq, the Jashanmal Group is a leading retail and distribution company headquartered in Dubai, with operations across the UAE, Kuwait, Bahrain, Oman and India. The Group operates a network of Jashanmal home stores, Travel stores and represents a diverse portfolio of prestigious international brands, including Bally, Santoni, Porsche Design, Brooks Brothers, Paul&Shark, BOSS, REISS, MAX&Co., Replay, Schiesser, Kipling, Swatch, United Colors of Benetton, Charles Tyrwhitt and Clarks.

Its distribution business includes globally recognized brands such as Delsey, Victorinox, Piquadro, Echolac, Wenger, JanSport, Eastpak, Jeep, Peugeot, Kenwood, De'Longhi, Hoover, BaByliss, Russell Hobbs and more. The group's expansive network spans over 1,000 points of sale, offering a wide range of products from luggage and home appliances to consumer electronics, corporate gifting and print media. It also operates in the FMCG sector, representing a portfolio of beauty and wellness brands such as Cantu, Body Fantasies, Rasasi, Police, Milton Lloyd, Tabac Original and 4711 among others.

In addition to its core retail and distribution businesses, the Group is also engaged in courier services in a JV with Overseas Courier Services (OCS).

As part of its ongoing commitment to accessibility and customer convenience, Jashanmal Group has expanded its digital presence as an omni-channel business through jashanmal. The platform offers customers across the GCC a seamless online shopping experience, featuring a curated selection of leading international brands delivered directly to their doorstep, reflecting the Group's legacy of quality, innovation and service.

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