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PizzaExpress UAE Unveils Elevated New Menu Celebrating Fresh Flavours and Culinary Creativity
(MENAFN- Nausheen Shamsher) Dubai, UAE – November 7, 2025: PizzaExpress UAE has introduced its freshly elevated menu, reimagining the brand’s most-loved classics while adding bold new creations that cater to the UAE’s evolving and adventurous palate.
The refreshed menu reflects PizzaExpress’ ongoing commitment to innovation, freshness, and flavour-first dining experiences. While the brand continues to uphold its 60-year heritage of handcrafted recipes and warm hospitality, the new menu brings a contemporary edge to its culinary story — offering something special for loyal guests and new diners alike.
“At PizzaExpress, we’ve always believed in celebrating food that connects people — from our iconic dough balls to the pizzas and pastas crafted in our kitchens every day,” said Neha Kumar, Brand & Marketing Manager, PizzaExpress UAE. “With this new menu, we’re elevating that experience with fresh ingredients, bold flavours, and exciting global inspirations, while keeping the soul of PizzaExpress alive.”
Celebrating a Fresh Elevated Menu
The new menu brings a sense of discovery and indulgence to every bite — combining signature favourites with inspired, globally influenced creations.
Menu Highlights:
• Signature Pizzas: Carbonara, Garlic Prawn, Duo Romana, Paneer Tikka, Four Season Speciale, and BBQ Burnt End.
• Pasta & Risotto: Chicken & Pesto and Carbonara.
• Grills & Mains: Roast Beef, Grilled Salmon, and Lemon & Herb Chicken.
• Starters & Soups: Truffle & Chicken Potato Dippers, ‘PizzaExpress’ Dynamite Prawns, Roasted Plum & Burrata Salad, Cheese Poppers, and Hawaiian Hot Dough Balls.
• Salads: Avocado Quinoa Salad and Beetroot Feta Salad.
• Desserts: Mango Glazed Cheesecake, Speculoos Molten Cake, Pistachio Brownie Overload, and Tropical Trio.
Each dish has been crafted to balance freshness, creativity, and comfort — hallmarks that define the PizzaExpress dining experience.
Blending Heritage with Modern Innovation
The introduction of the elevated menu follows a series of brand milestones for PizzaExpress UAE, including the launch of its digital loyalty app, PE Club, which rewards guests instantly and offers exclusive benefits across all UAE outlets.
Together, these initiatives highlight the brand’s evolving focus on culinary innovation, customer engagement, and digital-first dining experiences — keeping PizzaExpress at the heart of the UAE’s vibrant casual dining scene.
-ENDS-
About PizzaExpress
• At PizzaExpress, a pizza doesn’t mean just dinnertime, it means showtime. We make every moment matter for all our pizza fans – no matter how big, or small through our Piccolo menu.
• We are known for three things. The original maker of ‘proper pizza’ in the UK, our distinctive black and white uniform stripes and our delicious Dough Balls.
• Today, PizzaExpress has nearly 360 pizzerias in the UK, remodelling restaurants at pace, alongside opening new & relocated pizzerias offering the icons our pizza fans know and love including Dough Balls, American Hot and the Sloppy Giuseppe, as well as vegan or gluten-free options, and lighter pasta and salad dishes.
• We are proudly an omnichannel brand, offering dine-in, dine out (including via our owned delivery platform) and have an extensive retail business, where we are present within 4,000 supermarkets and hold the title as the number one chilled pizza brand (featuring both original and iconic classics), number one salad dressing and the number one pizza dough proposition too.
• We expanded into new concepts and formats and in 2024, opening at London Gatwick Airport and launching a pizza pod in the carpark of a Tesco Extra in Southampton. It’s through these various channels that we can uniquely reach customers with great pizza, wherever and however they want to enjoy it.
• Globally, we have owned operations in Hong Kong and the UAE, as well as franchise operations across Asia, Middle East and Europe. We have 110 international and franchise sites, with a target of reaching 1000 restaurants globally (including the UK) by 2030.
• PizzaExpress’ digital transformation continues at pace – with over 3 million customers now in the PizzaExpress Club – retaining its position as an industry leading loyalty scheme. Customers earn treats on the house every time they dine, from free children’s meals for loyal members to Dough Balls just for signing up.
• Learn more about PizzaExpress including the story of how Peter Boizot founded the brand in Soho in 1965 at Learn more about PizzaExpress including the story of how Peter Boizot founded the brand in Soho in 1965 at
The refreshed menu reflects PizzaExpress’ ongoing commitment to innovation, freshness, and flavour-first dining experiences. While the brand continues to uphold its 60-year heritage of handcrafted recipes and warm hospitality, the new menu brings a contemporary edge to its culinary story — offering something special for loyal guests and new diners alike.
“At PizzaExpress, we’ve always believed in celebrating food that connects people — from our iconic dough balls to the pizzas and pastas crafted in our kitchens every day,” said Neha Kumar, Brand & Marketing Manager, PizzaExpress UAE. “With this new menu, we’re elevating that experience with fresh ingredients, bold flavours, and exciting global inspirations, while keeping the soul of PizzaExpress alive.”
Celebrating a Fresh Elevated Menu
The new menu brings a sense of discovery and indulgence to every bite — combining signature favourites with inspired, globally influenced creations.
Menu Highlights:
• Signature Pizzas: Carbonara, Garlic Prawn, Duo Romana, Paneer Tikka, Four Season Speciale, and BBQ Burnt End.
• Pasta & Risotto: Chicken & Pesto and Carbonara.
• Grills & Mains: Roast Beef, Grilled Salmon, and Lemon & Herb Chicken.
• Starters & Soups: Truffle & Chicken Potato Dippers, ‘PizzaExpress’ Dynamite Prawns, Roasted Plum & Burrata Salad, Cheese Poppers, and Hawaiian Hot Dough Balls.
• Salads: Avocado Quinoa Salad and Beetroot Feta Salad.
• Desserts: Mango Glazed Cheesecake, Speculoos Molten Cake, Pistachio Brownie Overload, and Tropical Trio.
Each dish has been crafted to balance freshness, creativity, and comfort — hallmarks that define the PizzaExpress dining experience.
Blending Heritage with Modern Innovation
The introduction of the elevated menu follows a series of brand milestones for PizzaExpress UAE, including the launch of its digital loyalty app, PE Club, which rewards guests instantly and offers exclusive benefits across all UAE outlets.
Together, these initiatives highlight the brand’s evolving focus on culinary innovation, customer engagement, and digital-first dining experiences — keeping PizzaExpress at the heart of the UAE’s vibrant casual dining scene.
-ENDS-
About PizzaExpress
• At PizzaExpress, a pizza doesn’t mean just dinnertime, it means showtime. We make every moment matter for all our pizza fans – no matter how big, or small through our Piccolo menu.
• We are known for three things. The original maker of ‘proper pizza’ in the UK, our distinctive black and white uniform stripes and our delicious Dough Balls.
• Today, PizzaExpress has nearly 360 pizzerias in the UK, remodelling restaurants at pace, alongside opening new & relocated pizzerias offering the icons our pizza fans know and love including Dough Balls, American Hot and the Sloppy Giuseppe, as well as vegan or gluten-free options, and lighter pasta and salad dishes.
• We are proudly an omnichannel brand, offering dine-in, dine out (including via our owned delivery platform) and have an extensive retail business, where we are present within 4,000 supermarkets and hold the title as the number one chilled pizza brand (featuring both original and iconic classics), number one salad dressing and the number one pizza dough proposition too.
• We expanded into new concepts and formats and in 2024, opening at London Gatwick Airport and launching a pizza pod in the carpark of a Tesco Extra in Southampton. It’s through these various channels that we can uniquely reach customers with great pizza, wherever and however they want to enjoy it.
• Globally, we have owned operations in Hong Kong and the UAE, as well as franchise operations across Asia, Middle East and Europe. We have 110 international and franchise sites, with a target of reaching 1000 restaurants globally (including the UK) by 2030.
• PizzaExpress’ digital transformation continues at pace – with over 3 million customers now in the PizzaExpress Club – retaining its position as an industry leading loyalty scheme. Customers earn treats on the house every time they dine, from free children’s meals for loyal members to Dough Balls just for signing up.
• Learn more about PizzaExpress including the story of how Peter Boizot founded the brand in Soho in 1965 at Learn more about PizzaExpress including the story of how Peter Boizot founded the brand in Soho in 1965 at
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