Tuesday, 02 January 2024 12:17 GMT

The UAE-Born App“Ujitsu” Launches To Empower Global Jiu-Jitsu Practitioners To Grow, Connect, And Thrive


(MENAFN- Mid-East Info) Created in the UAE, Ujitsu is the world's first digital ecosystem for the Jiu-Jitsu community, connecting athletes, coaches, and academies in one intuitive platform designed to inspire growth, craft connection, and strengthen the global spirit of the sport -p

In recent years, Jiu-Jitsu has evolved from a niche martial art into one of the world's fastest-growing sports, celebrated for its mental discipline, physical balance, and deep sense of community. In the UAE, it is deeply woven into the nation's sporting history and legacy, recognised as a national sport and a key part of the country's enduring sporting identity.

Today, more than 125,000 people across the nation train under official programmes, including 85,000 schoolchildren. As the UAE continues to globalise Jiu-Jitsu through international tournaments and educational initiatives, Ujitsu will become the digital extension of this legacy, taking the UAE's pioneering spirit from the mats to the mobile screen.

The Current State of Play:

Despite its rapid growth, the global Jiu-Jitsu community faces significant fragmentation. Communication remains scattered across platforms, making it difficult for practitioners to stay connected or discover new opportunities. Retention rates are another key challenge, with studies showing that only 10% of white belts progress to blue belt, and just 1% continue to black belt. Many beginners struggle to find consistent support, inspiration, and structure once they step off the mat, while coaches and academies often lack efficient digital tools to manage engagement, events, and training progress. The result is a thriving but disjointed ecosystem that needs a unifying digital solution.

Ujitsu Offers the Solution:

Ujitsu bridges the gap between practitioners, coaches, and academies through a single, intuitive platform. It addresses the community's biggest challenges by creating an inclusive ecosystem where everyone can learn, connect, and grow. Built for new students seeking guidance, coaches managing their academy, and athletes travelling for tournaments alike, Ujitsu puts the entire Jiu-Jitsu world at your fingertips.

At its core, Ujitsu is about empowerment through accessibility. The platform makes it easy for users to discover and join nearby academies, browse class schedules, and connect with others who share their passion. Practitioners can track their training progress, set personal goals, and celebrate milestones, making their path to the next belt a deeply motivating one. For coaches and academies, Ujitsu introduces a powerful management toolkit that simplifies class organisation, communication, and student engagement, helping them focus more on teaching and less on administration.

A standout feature is Find and Invite Sparring Partners, which helps users connect through real, in-person training experiences. Ujitsu is also expanding its ecosystem to include sports brands as active participants. These brands can discover ambassadors within the community and engage with top-performing athletes through the built-in Leaderboard, creating sponsorships and partnerships that elevate the sport on a global scale.

Technology with a Human Soul:

Ujitsu blends smart technology with the timeless philosophy of Jiu-Jitsu. With several unique features, like event listings, open mat coordination, training logs, and community groups, it has been designed to support both personal and collective growth. The app helps strengthen connections between users, transforming online interaction into real-world motivation. It also allows academies to share their stories and reach a wider audience, creating a true sense of belonging across borders and belt ranks.

Further enriching the experience, Ujitsu also incorporates a number of smart, AI-driven features. Current developments include Coach AI, which helps users enhance their skills; Nutrition AI, which guides athletes to eat well and perform better; and Body AI, which supports recovery and overall wellbeing.

Inspired by the UAE's transformative impact on global Jiu-Jitsu, Ujitsu carries forward the nation's values of innovation, excellence, and unity. Just as the UAE turned Jiu-Jitsu into a cultural and educational force, Ujitsu extends that vision into the digital realm, creating a platform that reflects the spirit of discipline, respect, and inclusion that defines the sport. With every feature, Ujitsu embodies the idea that growth in Jiu-Jitsu comes from connection.

Ujitsu is set to redefine the world of Jiu-Jitsu. As the platform prepares to roll out globally, athletes, coaches, and academies can join this new era of community-driven progress. Stay tuned for updates and be part of the movement that is uniting the Jiu-Jitsu world, one tap at a time.

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