(MENAFN- Katch ) Dubai, UAE (9th October 2025): October is known globally as Breast Cancer Awareness Month, and More Cravings by Marriott Bonvoy™ is proud to show its support by once again teaming up with Al Jalila Foundation. As Marriott Internation’l’s dedicated online dining platform, More Cravings by Marriott Bo™voy™ has played a crucial role in driving attendance to the hospitality’group’s annual #PINKtober events. This year, the brand is expanding its pink-themed offerings across the Middle East & Africa (MEA) region for the first time, aiming to broaden its reach and amplify its impact by increasing hotel participation, raising more funds for breast cancer programmes, and showcasing the power of community.

Al Jalila Foundation, a global healthcare philanthropic organisation, leads’the UAE’s #PINKtober campaign to raise awareness, advance medical research for breast cancer, and ensure access to life-saving treatments. Every October, the foundation partners with hundreds of organisations and community members to host events and activities, aiming to support its breast cancer programme and spread awareness about early detection. Aligned with the vision of Dubai Academic Health Corporation to advance health for humanity, Al Jalila Foundation continues to make an impact with the support of long-time partners like Marriott International.

Giving back to the community and standing in solidarity with those affected by breast cancer has been a driving force behind the #PINKtober movement across Marriott International hotels in the UAE. Since 2014, the group has raised over AED 5.2 million for Al Jalila Foundation’s breast cancer programme, with 2024 marking its biggest year yet, featuring 58 participating hotels and AED 690,000 raised. The initiative also encourages active involvement from associates, with special seminars and wellness activities open to both women and men to drive awareness.

More Cravings by Marriott Bonv™y™ has championed the #PINKtober initiative, offering creative concepts, resources, and visibility to help engage more communities and boost fundraising efforts. Highlights over the years have included themed brunches with pink-inspired menus, Pinktails featuring vibrant cocktails, and Pinktober La’ies’ Nights filled with entertainment and giveaways. Guests have also shown strong support through spa packages and limited-edition merchandise, with proceeds going towards awareness and research.

This year, the group will extend its #PINKtober events to even more properties in the UAE, and for the first time, the MEA region. In Dubai, Lapita, Dubai Parks and Resorts, Autograph Collection will be serving pink treats across four of its venues alongside a Pink Brunch, while Marriott Marquis Dubai will feature a month-long Pinktober Afternoon Tea. Elsewhere, The St. Regis Dubai, The Palm offers curated spa treatments, The Ritz-Carlton, Dubai raises funds through limited-edition desserts, and The First Collection at Jumeirah Village Circle, a Tribute Portfolio shows support through Breast Cancer Awareness bracelets for guests, special in-room amenities, and more.

Over in the capital, Aloft Abu Dhabi honours Pinktober with a special activation in the lobby and 1-dollar donations upon check-in, as well as special F&B offerings like a Pool Pink Party. Meanwhile, Le Réyal Méridien Abu Dhabi’s Crafter Market Kitchen Brunch goes PINK and The Ritz-Carlton Abu Dhabi, Grand Canal delights with a th’med Chef’s brunch. Finally, guests can eat, drink, and donate at Sheraton Sharjah Beach Hotel Resort & Spa, with 50% of proceeds going towards Al Jalila Foundation.

Pam Wilby, Multi-Property General Manager of the Grosvenor House, a Luxury Collection Hotel, Dubai, and Le Royal Meridien Beach Resort & Spa, and Chair for the Marriott Business Council UAE, shared, ‘We are thrilled to be further expanding our #PINKtober initiatives to support Al Jalila Foundati’n’s amazing work. As a company we remain committed to not only enriching the lives of our guests but also the wider communities we serve. These events allow us to make a real impact, all whilst inspiring our guests and diners with themed experiences and meaningful mome’ts.’

Faiek El Saadani, General Manager of Lapita, Dubai Parks and Resorts, Autograph Collection, and Lead Chair of the #PINKtober initiative, a‘ded, ‘At Marriott International, we have a unique ability to create real social impact by using our spaces, teams, and daily interactions to support important causes like breast cancer awareness. Through fundraising, community engagement, and heartfelt activat’ons, we’re proud to stand beside Al Jalila Foundation and show that hospitality can uplift, unite, and serve far beyond the guest e’perience.’

#PINKtober remains a powerful part of Marriott I’ternational’s wider community outreach, aligned ’ith the group’s Serve 360 framework to support health, education, and community development across the region. Through the continued collaboration between More Cravings by™Marriott Bonvoy™ and Al Jalila Foundation, this annual campaign reinforces the impact of hospitality as a force for good. As the initiative grows across the UAE and the wider MEA region, it continues to inspire action, awareness, and solidarity.

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