(MENAFN- PRovoke) CHICAGO - Walker Sands has received a majority investment from Colorado-based private equity firm Mountaingate Capital to support the agency's next phase of growth through new services, strategic acquisitions and expansion into new markets.

Mountaingate acquired Walker Sands from Stone-Goff Partners and brings extensive experience in marketing and communications, having previously partnered with Real Chemistry, Tinuiti, Mars United Commerce and Bounteous.

The investment positions Walker Sands to become a data-driven B2B growth services platform with integrated capabilities across go-to-market strategy, communications, digital marketing, marketing technology, sales and revenue operations, and creative and content.

Co-CEOs Andrew Cross and Dave Parro will continue to lead the agency, joined on the board by Mountaingate managing director Bruce Rogers, principal Brandon Hall and additional independent directors. No layoffs or restructuring are planned.

Cross said the partnership accelerates the agency's vision“to become the best B2B agency in the world,” enabling continued investment in analytics, measurement and acquisitions while expanding into new verticals and geographies.

Hall said Mountaingate was drawn to Walker Sands' ability to deliver measurable business outcomes across the B2B buyer journey through its proprietary Outcome-based Marketing framework.

Since partnering with Stone-Goff in 2018, Walker Sands completed two acquisitions and added services in insights and strategy, marketing operations and generative engine optimization. The firm works with clients across technology, financial and professional services, manufacturing, logistics and healthcare sectors.

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