Belinda Zakrzewska

• Assistant Professor of Marketing, University of Birmingham

I am an Assistant Professor of Marketing at Birmingham Business School, a Fellow of the Higher Education Academy ‎‎(FHEA), and the founder and organizer of the Interdisciplinary Authenticity Group. My research examines the intersection of cultural production and colonialism.

My doctoral dissertation was awarded the Best Critical Dissertation Award by the Critical Management Studies
(CMS) Division of the Academy of Management (AOM).
I critically examined the hegemonic operation of power through organizational authenticity claim-making practices in postcolonial contexts.
It encompassed a critical review, and two empirical studies focused on the new Peruvian cuisine, a fine-dining culinary movement driven by elite chefs in Peru based on Indigenous culinary traditions.

Cultural appreciation and appropriation in the crafting of the new Peruvian cuisine

Paddington in Peru: A hard stare at cultural appropriation

• –present Assistant Professor , Birmingham Business School

• 2023 University of Sussex, PhD in Management

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