Tuesday, 02 January 2024 12:17 GMT

Selma Blair And ESK Launch First-Ever Collaboration With Innovative Ultimate A Gold Night Cream


(MENAFN- PR Newswire)

Struggling with autoimmune-related skin sensitivity that most products couldn't solve, Blair discovered ESK and experienced a dramatic transformation with the brand's science-backed offerings. What began as a personal success story quickly evolved into a hands-on partnership with ESK founder and physician, Dr. Ginni Mansberg.

Together, the duo co-developed Ultimate A Gold, a next-generation evolution to one of ESK's hero products, with Blair actively involved in product formulation, testing, and packaging.

For Selma, this launch signifies a mission-aligned entry into the skincare space, backed by data, not just branding.

"I wanted to help build something for people like me with incredibly sensitive skin," said Selma Blair. "Ultimate A Gold is personal, powerful, and rooted in real science."

For ESK, the collaboration represents a pivotal strategic moment: a move to strengthen the brand's US presence, aligned with a globally recognized partner who embodies the brand's values of transparency, science, and integrity.

"From the very first conversation with Selma, it was clear this wasn't going to be a typical celebrity collaboration. Selma brought not only her personal story of struggling with sensitive, reactive skin, but also a genuine passion for science and integrity in skincare," said Dr. Ginni Mansberg. "Together, we created Ultimate A Gold - a night cream that delivers clinical-level results while remaining gentle enough for the most delicate skin. This launch represents everything ESK stands for: evidence, transparency, and results without compromise."

As ESK's most advanced night cream, Ultimate A Gold features a powerful, yet gentle formula designed to reduce visible signs of aging, improve skin texture, fade pigmentation, increase skin hydration and strengthen the skin's barrier function. Building on the cult-favourite Ultimate A, this breakthrough elevated formula features a hero lineup of clinical-level actives tailored specifically for sensitive, mature, and reactive skin types - delivering real results without compromise.

Setting this launch apart from others through authenticity and hands-on collaboration, the product features a science-backed formula with true clinical integrity, including:

  • Retinal (0.1%) – Gold-standard collagen stimulation without the irritation
  • Niacinamide (5%) – Brightens, calms and strengthens the skin barrier
  • Lactiobionic acid (5%) – Gentle exfoliation to boost radiance
  • 4-n-Butylresorcinol (0.1%) – A powerful ingredient targeting pigmentation and melasma
  • Hyaluronic acid (1.5%) - Skin repair and Hydration
  • Ceramides (0.06% ) - Improved skin barrier

The Selma Blair x ESK Ultimate A Gold is now available for $100 at eskcare m .

ABOUT ESK
ESK is a premium Australian cosmeceutical skincare brand with a strong mission to create products that are evidence based, effective, easy to use and ethical. We are committed to using only ingredients which have been scientifically proven to be effective in protecting, nourishing, targeting and repairing signs of aging, acne, rosacea and managing sensitive skin.

SOURCE ESK

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