Apple Fever Hits India: Long Queues As Iphone 17 Series Launch Sparks Rush In Bengaluru, Mumbai, Delhi (WATCH)

Apple has officially launched its highly anticipated iPhone 17 series in India, triggering long queues outside flagship stores in Bengaluru, Mumbai, and Delhi. The launch, which began today, includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, AirPods 3, Watch Series 11, Watch SE3 and Watch Ultra 3. The products were globally unveiled on September 9, 2025, and India marks one of the first markets to receive the new devices.

Fans and tech enthusiasts have flocked to stores to experience the latest features of the iPhone 17 series and be among the first to purchase Apple's newest offerings.

Excitement and first-time experiences

In Bengaluru, Apple lovers formed long queues outside the Phoenix Mall of Asia. Many customers explored the store to check out the phone's features before purchasing. 

#WATCH | Karnataka | A large number of people throng the Apple store in Bengaluru's Phoenix Mall Of Asia as the company begins its iPhone 17 series sale in India from today twitter/GNAzDxjTZw

- ANI (@ANI) September 19, 2025

In Mumbai, large crowds gathered outside the Bandra-Kurla Complex (BKC) Apple store. Two long queues were arranged to ensure smooth entry. Buyers expressed mixed feelings - excitement to buy the phone, but concern over security and crowd management.

#WATCH | Long queues seen outside the Apple store in Mumbai's BKCApple started its iPhone 17 series sale in India today. twitter/FjXVA8x8sy

- ANI (@ANI) September 19, 2025

Crowds, chaos and security concerns

Some customers raised concerns about the lack of proper security. Mohan Yadav, who travelled from Ahmedabad to buy the new iPhone, said,“I have been waiting since 5 am. People often cut the queues, and security does not manage the crowd properly. Those behind don't get a chance to buy the product.”

Despite the chaos, enthusiasm remained high. Bayan Kapoor, a resident of Mumbai, said,“Apple fever is high. The reviews are good. I just hope I get a chance to buy the new iPhone 17.”

Overnight queues were also reported outside the Select Citywalk Mall in Saket, New Delhi, with customers waiting eagerly for store opening to secure their devices.

DEAD ECONOMY?Just one of many, many queues outside shops (this one in a mall) to buy the new I-phone. twitter/WkJNkhBCGL

- Rahul Shivshankar (@RShivshankar) September 19, 2025

iPhone paglus: we're here for the experienceThe experience: twitter/TSdIwKj9fR

- Sagar (@sagarcasm) September 19, 2025

भारत में जब भी नया iPhone लॉन्च होता है तो देश के Zen G दुकानों के बाहर लंबी-लंबी लाइनें लगाते हैं, जैसे कि वही कोई क्रांति हो। लेकिन असलियत यह है कि मोबाइल खरीदना क्रांति नहीं है, बल्कि उपभोक्तावाद का हिस्सा है। असली क्रांति तब होगी जब यही भीड़ शिक्षा, स्वास्थ्य, बेरोज़गारी,... twitter/pG9zieOHMm

- Hansraj Meena (@HansrajMeena) September 19, 2025

#WATCH | Long queues seen outside the Apple store in Mumbai's BKCApple started its iPhone 17 series sale in India today. twitter/FjXVA8x8sy

- ANI (@ANI) September 19, 2025

Apple Store opened in 2023 at Mumbai BKC. In 2023 and 2024, Ujjwal Shah was the first to get the iPhone, traveling from Ahmedabad and waiting 20 hrs in line year, Ankush from Delhi snatched the crown. Hard luck, Ujjwal bro, must be heartbreaking losing to another geek. twitter/Ieb0XX8SEw

- THE SKIN DOCTOR (@theskindoctor13) September 19, 2025

#WATCH | Maharashtra: Apple begins its iPhone 17 series sale in India; a large number of people throng the company's store in Mumbai's BKC twitter/8XXm0lk445

- ANI (@ANI) September 19, 2025

Customer reactions and first impressions

Fans shared their excitement about the iPhone 17 Pro Max and its new features. Amaan Memon, holding a Pro Max, said,“I am very excited for the iPhone 17 Pro Max. The new design and the A19 Bionic chip enhance the gaming experience. I've been waiting six months for this colour.”

#WATCH | Mumbai | A customer, Amaan Memon, says, "I am very excited for the iPhone 17 Pro Max series. This time, Apple has a new design. It features the A19 Bionic chip, so the gaming experience will be enhanced. I have been waiting for this colour for the last 6 months, when I... twitter/GL5kS7OHJb

- ANI (@ANI) September 19, 2025

Aman Chouhan, holding a Pro Max, said, "I am very excited for the iPhone 17 Pro Max. The new design and the A19 Bionic chip enhance the gaming experience. I've been waiting six months for this colour."

#WATCH | Mumbai | A customer, Aman Chouhan, says, "I have purchased iPhone 17PRO Max, one is 256GB and the other is 1TB. I was waiting in line since 12 midnight and now I have got it. It has new features. The orange colour is new..." twitter/LS3ns7rHxi

- ANI (@ANI) September 19, 2025

Another customer, Irfan, said,“I came for the orange iPhone 17 Pro Max. There are changes in the camera, battery, and look. I've been waiting since 8 pm.”

#WATCH | Mumbai | A customer, Irfan, says, "I've come to buy the orange iPhone 17 PRO Max. I've been waiting since 8 pm.... This time, there are changes to the camera and battery, and the look is also different..." twitter/W31cqcXcbA

- ANI (@ANI) September 19, 2025

In Bengaluru, Karnataka, a customer, Gauri Shankar, a first-time Apple Store visitor, told ANI, "I have been buying iPhones for the last many years. This was a great experience. This is my first time in an Apple Store... I am very excited and now I am waiting for iPhone 18..." 

#WATCH | Bengaluru, Karnataka | A customer, Gauri Shankar, says, "I have been buying iPhones for the last many years. This was a great experience. This is my first time in an Apple Store... I am very excited and now I am waiting for iPhone 18..." twitter/4L0Q0XCURT

- ANI (@ANI) September 19, 2025

Features of the iPhone 17 Pro and Pro Max

The iPhone 17 Pro and Pro Max models showcase major upgrades, including a return to aluminium build and the largest battery ever in an iPhone. A notable design change is the full-width camera plateau across the back, featuring 48-megapixel sensors on all three cameras for the first time.

The telephoto lens has been upgraded with a 56% larger sensor and offers up to 8x optical quality zoom. Both models come in silver, blue, and a vibrant orange, while the Pro measures 6.3 inches and the Pro Max 6.9 inches.

The Pro models start at $1,099, and the Pro Max begins at $1,199, both with 256GB storage. Apple's regular iPhone 17 and iPhone Air models accompany these flagship devices in the new lineup.

Price and market anticipation

With high demand and long queues, Apple's iPhone 17 series launch is generating immense excitement in India. Fans are not only drawn to the new features but also the design and colour options, with many waiting overnight to ensure they are among the first to buy.

The launch is part of Apple's strategy to maintain global enthusiasm while tapping into India's growing smartphone market. Customers praised the upgrades, including enhanced cameras, longer battery life, and advanced A19 Bionic chip for smoother performance and better gaming.

The iPhone 17 launch in India has created a buzz among tech enthusiasts, with long queues, overnight waits, and high anticipation. While security concerns remain a challenge, the enthusiasm for Apple products shows no signs of slowing down, reaffirming the brand's popularity in the country.

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